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Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education

Murphy, Sheila T., Frank, Lauren B., Moran, Meghan B., Patnoe-Woodley, Paula·2011·Journal of Communication

Abstract

This study examined how 3 constructs—involvement with a specific character, involvement with the narrative (Green and Brock's construct of transportation), and viewers' emotional reaction to the narrative—produce entertainment-education (EE) effects. A pretest/posttest survey of 167 regular viewers measured the effects of exposure to a lymphoma storyline on a television drama, Desperate Housewives. Transportation or involvement with the narrative was the best predictor of change in relevant knowledge, attitudes, and behavior. Although involvement with a specific character has been hailed an important direct predictor of EE effects, a structural equation model indicated that character involvement may be more important for its ability to heighten transportation and emotion, which, in turn, produce changes in viewers' knowledge, attitudes, and behavior.

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Metadata

Authors
Murphy, S. T., Frank, L. B., Moran, M. B., & Patnoe-Woodley, P.
Venue
Journal of Communication
Published
2011-06
Volume
61
Issue
3
Pages
407-431
ISSN
0021-9916 (ISSN-L)
OpenAlex
W2146588344
Cited by
274
References
7
FWCI
222.08
Type
journal article
Language
en
Open access
closed
Licence
doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1553 d)

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CoChat. (2026). Citation check: Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education. https://app.cochat.ai/papers/10.1111/j.1460-2466.2011.01554.x
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Murphy, S. T., Frank, L. B., Moran, M. B., & Patnoe-Woodley, P. (2011). Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education. Journal of Communication. https://doi.org/10.1111/j.1460-2466.2011.01554.x

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