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Involved, Transported, or Emotional? Exploring the Determinants of Change in Knowledge, Attitudes, and Behavior in Entertainment-Education
Abstract
This study examined how 3 constructs—involvement with a specific character, involvement with the narrative (Green and Brock's construct of transportation), and viewers' emotional reaction to the narrative—produce entertainment-education (EE) effects. A pretest/posttest survey of 167 regular viewers measured the effects of exposure to a lymphoma storyline on a television drama, Desperate Housewives. Transportation or involvement with the narrative was the best predictor of change in relevant knowledge, attitudes, and behavior. Although involvement with a specific character has been hailed an important direct predictor of EE effects, a structural equation model indicated that character involvement may be more important for its ability to heighten transportation and emotion, which, in turn, produce changes in viewers' knowledge, attitudes, and behavior.
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Cited by
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Self-citationThe Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes
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Metadata
- Authors
- Murphy, S. T., Frank, L. B., Moran, M. B., & Patnoe-Woodley, P.
- Venue
- Journal of Communication
- Publisher
- Oxford University Press (OUP)
- Published
- 2011-06
- Volume
- 61
- Issue
- 3
- Pages
- 407-431
- ISSN
- 0021-9916 (ISSN-L)
- OpenAlex
- W2146588344
- Cited by
- 274
- References
- 7
- FWCI
- 222.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- doi.wiley.com/10.1002/tdm_license_1.1 (tdm, 1553 d)
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