Cited by 331Decision-Making and Behavioral EconomicsBehavioral Health and InterventionsNeural and Behavioral Psychology Studies

Toward a Physiology of Dual-Process Reasoning and Judgment: Lemonade, Willpower, and Expensive Rule-Based Analysis

Masicampo, E.J., Baumeister, Roy F.·2008·Psychological Science

Abstract

This experiment used the attraction effect to test the hypothesis that ingestion of sugar can reduce reliance on intuitive, heuristic-based decision making. In the attraction effect, a difficult choice between two options is swayed by the presence of a seemingly irrelevant “decoy” option. We replicated this effect and the finding that the effect increases when people have depleted their mental resources performing a previous self-control task. Our hypothesis was based on the assumption that effortful processes require and consume relatively large amounts of glucose (brain fuel), and that this use of glucose is why people use heuristic strategies after exerting self-control. Before performing any tasks, some participants drank lemonade sweetened with sugar, which restores blood glucose, whereas others drank lemonade containing a sugar substitute. Only lemonade with sugar reduced the attraction effect. These results show one way in which the body (blood glucose) interacts with the mind (self-control and reliance on heuristics).

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Crossref · 10.1111/j.1467-9280.2008.02077.x

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  • Recent human experiments have reported that increasing environmental volatility induces a monotonic phase transition from memory-based to memoryless estimation strategies.

    “These experiments have also reported that increasing environmental volatility induces a monotonic phase transition from memory-based to memoryless estimation strategies [29].”
  • The nonmonotonic phase transition with respect to E is also observed in recent human experiments.

    “This nonmonotonic phase transition is also observed in recent human experiments [29].”
  • The observed nonmonotonicity qualitatively agrees with recent experimental results, such that memory-based estimation is optimal only when sensory uncertainty is moderate.

    “The observed nonmonotonicity qualitatively agrees with recent experimental results [29], such that memory-based estimation is optimal only when sensory uncertainty is moderate.”
  • Recent human experiments have reported similar nonmonotonic transitions.

    “Similar nonmonotonic transitions have been reported by recent human experiments [29].”

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Authors
Masicampo, E. J., & Baumeister, R. F.
Affiliations
Florida State University (US)
Corresponding author
Masicampo, E.J.
Venue
Psychological Science
Published
2008-03
Volume
19
Issue
3
Pages
255-260
ISSN
  • 0956-7976 (ISSN-L)
  • 1467-9280
OpenAlex
W2168592337
Cited by
331
References
25
Citations by year
2026: 3 · 2025: 9 · 2024: 32 · 2023: 7 · 2022: 14 · 2021: 10 · 2020: 9 · 2019: 16 · 2018: 19 · 2017: 23 · 2016: 21 · 2015: 25 · 2014: 30 · 2013: 34 · 2012: 28
FWCI
10.14
Type
journal article
Language
en
Open access
closed
Locations
  • Psychological Science (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
Keywords
attraction effect, decoy effect, self-control, blood glucose, sugar consumption, heuristic decision making, intuitive judgment, rule-based analysis
MeSH terms
Adult, Association, Attention, Beverages, Blood Glucose, Brain, Physical Exertion, Female, Humans, Inhibition, Psychological, Interpersonal Relations, Judgment, Logic, Male, Motivation, Problem Solving, Set, Psychology, Intuition

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