An Experiment on Risk Taking and Evaluation Periods
Abstract
Does the period over which individuals evaluate outcomes influence their investment in risky assets? Results from this study show that the more frequently returns are evaluated, the more risk averse investors will be. The results are in line with the behavioral hypothesis of “myopic loss aversion,” which assumes that people are myopic in evaluating outcomes over time, and are more sensitive to losses than to gains. The results have relevance for the equity premium puzzle, and also for the marketing strategies of fund managers.
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Laboratory studies have demonstrated that humans can show loss aversion for objects such as mugs, money, and simulated investments.
“Laboratory studies have since demonstrated that humans can show loss aversion for objects such as mugs (22), money (23), and simulated investments (24, 25).”
From Thinking like a trader selectively reduces individuals' loss aversion (2009) · cites this paper as [24]
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- Authors
- Gneezy, U., & Potters, J.
- Affiliations
- Tilburg University (NL)
- ORCID
- Potters, J.
- Venue
- The Quarterly Journal of Economics
- Publisher
- Oxford University Press (OUP)
- Published
- 1997-05-01
- Volume
- 112
- Issue
- 2
- Pages
- 631-645
- ISSN
- 0033-5533 (ISSN-L)
- 1531-4650
- OpenAlex
- W1565295770
- Cited by
- 1,288
- References
- 16
- Citations by year
- 2026: 50 · 2025: 72 · 2024: 72 · 2023: 76 · 2022: 100 · 2021: 86 · 2020: 74 · 2019: 77 · 2018: 73 · 2017: 80 · 2016: 76 · 2015: 70 · 2014: 57 · 2013: 58 · 2012: 38
- FWCI
- 5.34
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- The Quarterly Journal of Economics (publishedVersion)
- Research portal (Tilburg University) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- HighWire Press Open Archive (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Economics, Econometrics and Finance › Finance › Financial Markets and Investment Strategies
- Social Sciences › Business, Management and Accounting › Accounting › Financial Literacy, Pension, Retirement Analysis
- Keywords
- risk-taking, evaluation period, myopic loss aversion, loss aversion, risky asset investment, behavioral finance, equity premium puzzle, investor risk aversion
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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