Cited by 422Death Anxiety and Social ExclusionDeath, Funerary Practices, and MourningSocial and Intergroup Psychology

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The Scrooge Effect: Evidence that Mortality Salience Increases Prosocial Attitudes and Behavior

Jonas, Eva, Schimel, Jeff, Greenberg, Jeff, Pyszczynski, Tom·2002·Personality and Social Psychology Bulletin

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Abstract

From the perspective of terror management theory, reminders of mortality should intensify the desire to express culturally prescribed prosocial attitudes and engage in culturally prescribed prosocial behaviors. Two studies supported these hypotheses. In Study 1, people were interviewed in close proximity to a funeral home or several blocks away and were asked to indicate their attitudes toward two charities they deemed important. Those who were interviewed in front of the funeral home reported more favorability toward these charities than those who were interviewed several blocks away. In Study 2, the authors found that following mortality salience, people gave more money to a charity supporting an American cause than people who had been exposed to an aversive control topic. However, mortality salience had no effect on the amount of money given to a foreign cause. Practical and theoretical implications are discussed.

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Authors: Jonas, E., Schimel, J., Greenberg, J., & Pyszczynski, T.
Affiliations: Ludwig-Maximilians-Universität München (DE)
University of Alberta (CA)
University of Arizona (US)
University of Colorado Colorado Springs (US)
Corresponding author: Jonas, Eva
ORCID: Jonas, Eva
Greenberg, Jeff
Pyszczynski, Tom
Venue: Personality and Social Psychology Bulletin
Publisher: SAGE Publications
Published: 2002-10
Volume: 28
Issue: 10
Pages: 1342-1353
ISSN: 0146-1672 (ISSN-L)
1552-7433
DOI: 10.1177/014616702236834
OpenAlex: W2049867294
Cited by: 420
References: 50
Citations by year: 2026: 10 · 2025: 31 · 2024: 12 · 2023: 19 · 2022: 24 · 2021: 27 · 2020: 27 · 2019: 15 · 2018: 11 · 2017: 15 · 2016: 25 · 2015: 20 · 2014: 18 · 2013: 24 · 2012: 25
FWCI: 12.92
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Personality and Social Psychology Bulletin (publishedVersion)
Topics: Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
Social Sciences › Anthropology › Death, Funerary Practices, and Mourning
Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Keywords: mortality salience, terror management theory, prosocial attitudes, prosocial behavior, charitable giving, cultural values, fear of death

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The Scrooge Effect: Evidence that Mortality Salience Increases Prosocial Attitudes and Behavior

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