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Cited by 1,289

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Want to be on the top? Algorithmic power and the threat of invisibility on Facebook

Bucher, Taina·2012·New Media & Society
DOI 10.1177/1461444812440159
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Abstract

This article explores the new modalities of visibility engendered by new media, with a focus on the social networking site Facebook. Influenced by Foucault’s writings on Panopticism – that is, the architectural structuring of visibility – this article argues for understanding the construction of visibility on Facebook through an architectural framework that pays particular attention to underlying software processes and algorithmic power. Through an analysis of EdgeRank, the algorithm structuring the flow of information and communication on Facebook’s ‘News Feed’, I argue that the regime of visibility constructed imposes a perceived ‘threat of invisibility’ on the part of the participatory subject. As a result, I reverse Foucault’s notion of surveillance as a form of permanent visibility, arguing that participatory subjectivity is not constituted through the imposed threat of an all-seeing vision machine, but by the constant possibility of disappearing and becoming obsolete.

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Cited by

Metadata

Authors
Bucher, T.
Venue
New Media & Society
Publisher
SAGE Publications
Published
2012-04-08
Volume
14
Issue
7
Pages
1164-1180
ISSN
  • 1461-4448 (ISSN-L)
  • 1461-7315
DOI
10.1177/1461444812440159
OpenAlex
W2109741756
Cited by
1,289
References
1
FWCI
125.75
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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