Use of Priming-Based Interventions to Facilitate Psychological Health: Commentary on Kazdin and Blase (2011)
Abstract
Whereas traditional psychological interventions have been conceptualized in terms of deliberate readiness for change (Prochaska & DiClemente, 1983), emerging findings from social psychology suggest that regulation of behavior can operate independently of conscious selection and guidance (Bargh & Morsella, 2010). This evidence has come from studies using priming techniques based on activation of relevant mental representations by external environmental stimuli (Bargh & Chartrand, 2000). Research on automatic interpersonal processes has shown that feeling of social warmth (Bargh & Shalev, 2011; Williams & Bargh, 2008a) and the regulation of maladaptive emotions (Williams, Bargh, Nocera, & Gray, 2009), for example, can be induced nonconsciously by physical sensations, visual images or semantic concepts. Interventions based on the procedure of priming could be administered by multiple providers and communication devises to regulate emotional states, increase adherence to treatment instructions, or activate mind-sets that facilitate adaptive functioning. Integrating the methodology of priming and clinical intervention could both contribute to treatment delivery and enrich our understanding of change processes. We conclude that the use of supplementary priming-based interventions to facilitate and disseminate psychological change should be encouraged.
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Yang, X., Song, B., & Li, Y. (2025) · Health Communication · doi:10.1080/10410236.2025.2577140
“…the intervention approach utilizing fear appeals has traditionally been conceptualized within the context of cognitive appraisal for behavioral change, emerging findings from social psychology indicate that behavioral change can occur independently of cognitive appraisal (Shalev & Bargh, 2011).”
Palacios, A., Martínez‐Gregorio, S., Andreu, C. I., Colombo, D., Cebolla, A., Baños, R., & Wrzesien, M. (2025) · International Journal of Clinical and Health Psychology · doi:10.1016/j.ijchp.2025.100657
Chen, Y., & Xie, W. (2026) · Lecture notes in computer science · doi:10.1007/978-3-032-30083-6_1
- Authors
- Shalev, I., & Bargh, J. A.
- Affiliations
- Yale University (US)
- Corresponding author
- Shalev, Idit
- Venue
- Perspectives on Psychological Science
- Publisher
- SAGE Publications
- Published
- 2011-09
- Volume
- 6
- Issue
- 5
- Pages
- 488-492
- ISSN
- 1745-6916 (ISSN-L)
- 1745-6924
- OpenAlex
- W2140248066
- Cited by
- 43
- References
- 71
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 1 · 2022: 3 · 2021: 2 · 2020: 1 · 2019: 2 · 2018: 4 · 2017: 1 · 2016: 5 · 2015: 6 · 2014: 2 · 2013: 6 · 2012: 4
- FWCI
- 6.38
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Perspectives on Psychological Science (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Psychology › Clinical Psychology › Psychotherapy Techniques and Applications
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Keywords
- priming, psychological intervention, automatic processes, social warmth, emotion regulation, medication adherence, mindset, psychological change, intervention dissemination, readiness to change
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