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Cited by 2,144

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality

Kirmani, Amna, Rao, Akshay R.·2000·Journal of Marketing
DOI 10.1509/jmkg.64.2.66.18000
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Abstract

Recent research in information economics has focused on signals as mechanisms to solve problems that arise under asymmetric information. A firm or individual credibly communicates the level of some unobservable element in a transaction by providing an observable signal. When applied to conveying product quality information, this issue is of particular interest to the discipline of marketing. In this article, the authors focus on the ways a firm may signal the unobservable quality of its products through several marketing-mix variables. The authors develop a typology that classifies signals and discuss the available empirical evidence on the signaling properties of several marketing variables. They consider managerial implications of signaling and outline an agenda for future empirical research.

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Research works printed but not linked: 61

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Cited by

Metadata

Authors
Kirmani, A., & Rao, A. R.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
2000-04
Volume
64
Issue
2
Pages
66-79
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
DOI
10.1509/jmkg.64.2.66.18000
OpenAlex
W2179200719
Cited by
2,144
References
4
FWCI
60.13
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.