Cited by 1,266Digital Innovation in IndustriesInformation Technology Governance and StrategyCorporate Management and Leadership

Options for Formulating a Digital Transformation Strategy

Hess, Thomas, Matt, Christian, Benlian, Alexander, Wiesböck, Florian·2020·Strategic Information Management

Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

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Crossref · 10.4324/9780429286797-7

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1 of 1 references verified0 citation errors · 0 not checkable

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Authors
Hess, T., Matt, C., Benlian, A., & Wiesböck, F.
Venue
Strategic Information Management
Publisher
Routledge
Published
2020-04-08
Pages
151-173
OpenAlex
W2499940354
Cited by
1,266
References
1
Citations by year
2026: 39 · 2025: 165 · 2024: 214 · 2023: 260 · 2022: 147 · 2021: 181 · 2020: 135 · 2019: 67 · 2018: 44 · 2017: 11 · 2016: 1 · 2015: 1
FWCI
516.39
Type
book chapter
Language
en
Open access
closed
Locations
Routledge eBooks (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Information Technology Governance and Strategy
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Management and Leadership
Keywords
digital transformation, digital transformation strategy, strategy formulation, chief information officer, media companies, strategic questions

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