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Who are organic food consumers? A compilation and review of why people purchase organic food
Abstract
This paper integrates and synthesizes the findings of published research on organic food consumption. We identify several themes that reflect the various rationales used by consumers when deciding to purchase organic food. The literature clearly indicates that the word “organic” has many meanings, that consumers of organic foods are not homogeneous in demographics or in beliefs, and that further research could help better describe the various constituencies that are often lumped together as “organic food consumers”. The organic and broader food industries must better understand the variety of motivations, perceptions, and attitudes consumers hold regarding organic foods and their consumption if their own long‐term interests, as well as those of other stakeholders of food marketing, are to be best served. We conclude with implications and suggestions for further research. Copyright © 2007 John Wiley & Sons, Ltd.
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“…organically produced foods are associated with lower or free from chemical materials are also occasionally queried (Hamzaoui-Essoussi & Zahaf, 2012; Hughner et al., 2007; Yiridoe et al., 2005), as a result of the potential for pollution during processing, and the probability of putting together…”
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“The increasing demand for organic food is associated with the reasons that it is considered more healthy and safer than conventional foods (Hamm & Gronefeld, 2004; Hughner et al., 2007; Schleenbecker & Hamm, 2013; Yiridoe et al., 2005).”
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Metadata
- Authors
- Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2007-03
- Volume
- 6
- Issue
- 2-3
- Pages
- 94-110
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W1998111121
- Cited by
- 1,754
- References
- 3
- FWCI
- 23.87
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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