Consumption and Theories of Practice
Abstract
This article considers the potential of a revival of interest in theories of practice for the study of consumption. It presents an abridged account of the basic precepts of a theory of practice and extracts some broad principles for its application to the analysis of final consumption. The basic assumption is that consumption occurs as items are appropriated in the course of engaging in particular practices and that being a competent practitioner requires appropriation of the requisite services, possession of appropriate tools, and devotion of a suitable level of attention to the conduct of the practice. Such a view stresses the routine, collective and conventional nature of much consumption but also emphasizes that practices are internally differentiated and dynamic. Distinctive features of the account include its understanding of the way wants emanate from practices, of the processes whereby practices emerge, develop and change, of the consequences of extensive personal involvements in many practices, and of the manner of recruitment to practices. The article concludes with discussion of some theoretical, substantive and methodological implications.
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An individual who gains a positive experience by performing a certain practice might increase his or her engagement and develop experience further.
“An individual who gains a positive experience by performing a certain practice might increase his or her engagement and develop experience further (Shove et al. 2012;Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
Sources of changed behavior depend on the development of practices.
“In other words, sources of changed behavior depend on the development of practices (Warde 2005).”
From Servitization for a Circular Economy in Construction (2025) · cites this paper as Warde 2005
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Evans, D. M., Parsons, R., Jackson, P., Greenwood, S., & Ryan, A. (2020) · Global Environmental Change · doi:10.1016/j.gloenvcha.2020.102166 · Cited by 79 · see citing works
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Value Creation in Consumption Journeys: Recursive Reflexivity and Practice Continuity
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Haberl, H., Schmid, M. S., Haas, W., Wiedenhofer, D., Rau, H., & Winiwarter, V. (2021) · Ecological Economics · doi:10.1016/j.ecolecon.2021.106949 · Cited by 89 · see citing works
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“That is, that the act of consuming is not, in itself, a discrete point, but rather a ‘ moment in almost every practice ’ (Warde 2005, 137).”
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Cardoso, C. A., Torriti, J., & Lőrincz, M. J. (2020) · Energy Research & Social Science · doi:10.1016/j.erss.2020.101443 · Cited by 78 · see citing works
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Are lifecourse transitions opportunities for moving to more sustainable consumption?
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“Based on the idea that practices, not individuals, are inherently linked to resource consumption (R ø pke, 2009; Spurling et al., 2013; Warde, 2005), a promising way to study the use and reduction of single-use plastic (SUP) is to examine the collective symbolic framework of actions that either…”
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Jackson, P., Candel, J., Davies, A., de Vries, H., Derani, C., Dragović-Uzelac, V., Hoel, A. H., Holm, L., Morone, P., Penker, M., et al. (2023) · doi:10.3390/books978-3-0365-8319-8 · Cited by 60
“They investigate the social relations between producers and consumers, embedded in infrastructures (Hargreaves et al., 2013; Reckwitz, 2002; Shove & Walker, 2010; Southerton et al., 2004; Spaargaren & Van Vliet, 2000; Warde, 2005).”
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“…of actor/structure, mind/body, and social/ material, and have gained significant ground in research on sustainable consumption (GramHanssen, 2011; Warde, 2005), grassroots innovation (Hargreaves et al., 2013; Hoffman and Loeber, 2016), collective action (Welch and Yates, 2018), and governance…”
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“However, the conceptualization of practices includes use of artefacts (Warde, 2005), and Shove and Pantzar (2005) assert that products only have value when integrated into practices.”
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Fifita, I. M. E., Seo, Y., Ko, E., Conroy, D. M., & Hong, D. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.01.005 · Cited by 67 · see citing works
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“…in Figure 1 indicates that the present study views the systemic nature of value cocreation within and across heterogeneous actor-networks at sport events (center of Figure 1) from a practice theory perspective (for reviews of practice theory, see Reckwitz, 2002; Schatzki, 1996; Warde, 2005).”
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“Practices are sets of ‘doings and sayings’ that involve both practical activity and its representations (Warde 2005, p. 134).”
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“Social life is made of social practices, and most people carry out a large number of practices in their everyday lives (Warde, 2005).”
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Viholainen, N., Kylkilahti, E., Autio, M., & Toppinen, A. (2020) · doi:10.1111/ijcs.12586 · Cited by 58
Urban food sharing: Emerging geographies of production, consumption and exchange
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Exploring Online Peer-to-Peer Swapping: A Social Practice Theory of Online Swapping
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“In addition, carriers have different levels of commitment, and therefore fl uctuating contributions when it comes to reproducing, developing and/or abandoning practices (Warde, 2005).”
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“…considered, individual, rational choices, but rather bundles of interlinked practices: a mix of routinised and conscious decisions on how to arrange our everyday life, within the given social and physical environment (Reckwitz, 2002; Warde, 2005; Shove et al., 2012; Spaargaren et al., 2016).”
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Fraanje, W., & Spaargaren, G. (2018) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2018.09.197 · Cited by 65 · see citing works
The real purpose of purpose-driven branding: consumer empowerment and social transformations
Hajdas, M., & Kłeczek, R. (2021) · Journal of Brand Management · doi:10.1057/s41262-021-00231-z · Cited by 55 · see citing works
“2015; Warde 2005, 2014), a theoretical approach that sheds new light on how brand purpose can make a real impact on people’s lives by transforming their practices.”
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Valle, N. D., & Bertoldi, P. (2022) · Frontiers in Energy Research · doi:10.3389/fenrg.2021.804091 · Cited by 76 · see citing works
“Within this approach, energy is not used for its own sake, but is part of accomplishing practices, like keeping warm and cool, which people value as aspects of their everyday life (Warde, 2005).”
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Ward, R., Rummery, K., Odzakovic, E., Manji, K., Kullberg, A., Keady, J., Clark, A., & Campbell, S. (2021) · Ageing & Society · doi:10.1017/s0144686x21000350 · Cited by 54 · see citing works
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“Practices involve a temporally unfolding and spatially discrete link of behaviours that include practical activities, performances, and representations or talk (Warde, 2005).”
BackgroundGendered homes in theories of practice: A framework for research in residential energy consumption
Mechlenborg, M., & Gram‐Hanssen, K. (2020) · Energy Research & Social Science · doi:10.1016/j.erss.2020.101538 · Cited by 80 · see citing works
The routinely forgotten routine character of domestic practices
Wahlen, S. (2011) · International Journal of Consumer Studies · doi:10.1111/j.1470-6431.2011.01022.x · Cited by 53 · see citing works
Rabiu, M. K., & Jaeger‐Erben, M. (2022) · Cleaner and Responsible Consumption · doi:10.1016/j.clrc.2022.100081 · Cited by 57 · see citing works
Advancing the concept of consumption corridors and exploring its implications
Sahakian, M., Fuchs, D., Lorek, S., & Giulio, A. D. (2021) · Sustainability: Science, Practice, & Policy · doi:10.1080/15487733.2021.1919437 · Cited by 52 · see citing works
“Consumption can also be seen as the appropriation of goods and services, spaces and ambiances (Warde 2005), or even a form of collective action and political activism.”
BackgroundResidents’ waste management practices in a developing country: A social practice theory analysis
Nguyen, A., Nguyen, N., Phùng, P., & Nguyen, Y. (2023) · Environmental Challenges · doi:10.1016/j.envc.2023.100770 · Cited by 51 · see citing works
Godin, L., & Langlois, J. A. (2021) · Frontiers in Sustainability · doi:10.3389/frsus.2021.725753 · Cited by 51 · see citing works
“Practices nevertheless contain the “seeds of constant change” as people who carry them “adapt, improvise and experiment” (Warde, 2005, p. 141).”
BackgroundAfter Practice? Material Semiotic Approaches to Consumption and Economy
Evans, D. M. (2020) · doi:10.1177/1749975520923521 · Cited by 50
“More recently, theories of practice have gained momentum (following Warde, 2005) to influence contemporary developments in consumption studies.”
BackgroundInfluentialThe Best Laid Plans: Why New Parents Fail to Habituate Practices
Thomas, T. C., & Epp, A. M. (2019) · Journal of Consumer Research · doi:10.1093/jcr/ucz003 · Cited by 66 · see citing works
Does energy poverty affect the well-being of people: Evidence from Ghana
Lin, B.-Q., & Okyere, M. (2021) · Sustainable Production and Consumption · doi:10.1016/j.spc.2021.06.031 · Cited by 49 · see citing works
Doing laundry in consumption corridors: wellbeing and everyday life
Godin, L., Laakso, S., & Sahakian, M. (2020) · Sustainability: Science, Practice, & Policy · doi:10.1080/15487733.2020.1785095 · Cited by 49
“How social change might be understood in relation to everyday practices is a growing body of literature, which recognizes that practices contain the “seeds of constant change” (Warde 2005).”
BackgroundCycling into Headwinds: Analyzing Practices That Inhibit Sustainability
Scheurenbrand, K., Parsons, E., Cappellini, B., & Patterson, A. (2018) · Journal of Public Policy & Marketing · doi:10.1177/0743915618810440 · Cited by 48 · see citing works
Promoting sustainable consumption with LCA – A social practice based perspective
Suski, P., Speck, M., & Liedtke, C. (2021) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.125234 · Cited by 47 · see citing works
Consumers’ practices of everyday luxury
Banister, E. N., Roper, S., & Potavanich, T. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2019.12.003 · Cited by 55 · see citing works
“Consumers are understood as ‘practitioners’, who perform practices in order to make sense of their world and their consumption behavior (Warde, 2005).”
BackgroundMacGregor, S., Walker, C., & Katz-Gerro, T. (2019) · Geoforum · doi:10.1016/j.geoforum.2019.09.013 · Cited by 47 · see citing works
Food Systems Resilience: Towards an Interdisciplinary Research Agenda
Doherty, B., Ensor, J., Heron, T., & Prado, P. (2019) · Emerald Open Research · doi:10.12688/emeraldopenres.12850.1 · Cited by 47 · see citing works
“Finally, what people eat, when and how is governed by a range of psychological, emotional, cultural and sociological factors that further distinguish food from non-food systems (Warde, 2005).”
BackgroundMarket-shaping: navigating multiple theoretical perspectives
Nenonen, S., & Storbacka, K. (2021) · AMS Review · doi:10.1007/s13162-021-00209-9 · Cited by 56 · see citing works
“ket systems achieve sufficient regularity to be recognized as markets through routinization (Schau et al., 2009; Shove & Pantzar, 2005; Warde, 2005), institutionalization (Dolbec & Fischer, 2015; Humphreys, 2010; Scaraboto & Fischer, 2013; Slimane et al.”
BackgroundMottainai!—A Practice Theoretical Analysis of Japanese Consumers’ Food Waste Reduction
Sirola, N., Sutinen, U., Närvänen, E., Mesiranta, N., & Mattila, M. (2019) · Sustainability · doi:10.3390/su11236645 · Cited by 57 · see citing works
“Competences refer to the skills, knowledge, and capabilities needed to perform practices [52].”
Background
- Authors
- Warde, A.
- Affiliations
- University of Manchester (GB)
- Corresponding author
- Warde, Alan
- ORCID
- Warde, Alan
- Venue
- Journal of Consumer Culture
- Publisher
- SAGE Publications
- Published
- 2005-07
- Volume
- 5
- Issue
- 2
- Pages
- 131-153
- ISSN
- 1469-5405 (ISSN-L)
- 1741-2900
- OpenAlex
- W2119020812
- Cited by
- 2,682
- References
- 66
- Citations by year
- 2026: 112 · 2025: 153 · 2024: 146 · 2023: 162 · 2022: 164 · 2021: 171 · 2020: 186 · 2019: 186 · 2018: 161 · 2017: 177 · 2016: 148 · 2015: 183 · 2014: 149 · 2013: 156 · 2012: 131
- FWCI
- 88.64
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Consumer Culture (publishedVersion)
- Research Explorer (The University of Manchester) (publishedVersion)
- Funders
- Arts and Humanities Research Board
- Economic and Social Research Council (ES/H044914/1)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Social Sciences › Sociology and Political Science › Social and Cultural Dynamics
- Keywords
- practice theory, consumption, appropriations, final consumption, practitioner competence, want, personal involvement, collective consumption
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