Food choice questionnaire (FCQ) revisited. Suggestions for the development of an enhanced general food motivation model
Open accessAbstract
Recognising the need for a more statistically robust instrument to investigate general food selection determinants, the research validates and confirms Food Choice Questionnaire (FCQ's) factorial design, develops ad hoc a more robust FCQ version and tests its ability to discriminate between consumer segments in terms of the importance they assign to the FCQ motivational factors. The original FCQ appears to represent a comprehensive and reliable research instrument. However, the empirical data do not support the robustness of its 9-factorial design. On the other hand, segmentation results at the subpopulation level based on the enhanced FCQ version bring about an optimistic message for the FCQ's ability to predict food selection behaviour. The paper concludes that some of the basic components of the original FCQ can be used as a basis for a new general food motivation typology. The development of such a new instrument, with fewer, of higher abstraction FCQ-based dimensions and fewer items per dimension, is a right step forward; yet such a step should be theory-driven, while a rigorous statistical testing across and within population would be necessary.
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Convenience orientation is positively associated with hedonism or sensory appeal.
“Previous studies suggest that convenience orientation is positively associated with hedonism or sensory appeal (Fotopoulos, Krystallis, Vassallo, & Pagiaslis, 2009;Pula, Parks, & Ross, 2014).”
From Relationships between functional food consumption and individual traits and values: A segmentation approach (2021) · cites this paper as Fotopoulos et al., 2009
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- Authors
- Fotopoulos, C., Krystallis, A., Vassallo, M., & Pagiaslis, A.
- Affiliations
- University of Ioannina (GR)
- Aarhus University (DK)
- Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione (IT)
- Corresponding author
- Pagiaslis, Anastasios
- Venue
- Appetite
- Publisher
- Elsevier BV
- Published
- 2009-02
- Volume
- 52
- Issue
- 1
- Pages
- 199-208
- ISSN
- 0195-6663 (ISSN-L)
- OpenAlex
- W2049726824
- Cited by
- 192
- References
- 21
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 13 · 2023: 12 · 2022: 11 · 2021: 17 · 2020: 15 · 2019: 19 · 2018: 16 · 2017: 11 · 2016: 14 · 2015: 12 · 2014: 9 · 2013: 6 · 2012: 15
- FWCI
- 3.48
- Type
- journal article
- Language
- en
- Open access
- Licence
- Locations
- Appetite (publishedVersion)
- PubMed (publishedVersion)
- Repository@Nottingham (University of Nottingham) (submittedVersion, cc-by)
- Topics
- Health Sciences › Nursing › Nutrition and Dietetics › Nutrition, Health and Food Behavior
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Keywords
- Food Choice Questionnaire, food motivation, food choice determinants, customer segmentation, motivational factors, questionnaire validation, factor structure, instrument development
- MeSH terms
- Adult, Female, Food Preferences, Greece, Humans, Male, Middle Aged, Motivation, Surveys and Questionnaires, Models, Statistical
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