Cited by 10Sharing Economy and PlatformsService and Product InnovationTechnology Adoption and User Behaviour

A cross-sector exploration of the barriers to customer satisfaction in the sharing economy

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Panniello, Umberto, Natalicchio, Angelo, Ardito, Lorenzo, Messeni Petruzzelli, Antonio·2024·Journal of Business Research

Abstract

The relevance of the sharing economy model has attracted the academic interest, leading to distinct lines of inquiry. However, an empirical examination of the factors influencing customer satisfaction in the sharing economy context – regarded as the degree to which a customer is willing to recommend a purchased service – is yet to be conducted. We aim to fill this gap by examining the influence of some relevant barriers related to the adoption of sharing economy on customer satisfaction across diverse sectors. We conduct our analysis based on data from the Flash Eurobarometer 467. Results reveal differences in the barriers-customer satisfaction relationships across sectors. Lack of trust and confidentiality issues negatively affect customer satisfaction in all sectors, inadequate ICT infrastructure has a significant negative effect only in the accommodation sector, and the remaining barriers mainly have a negative influence in sectors as transport, accommodation, food-related services.

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Crossref · 10.1016/j.jbusres.2024.114862

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Authors
Panniello, U., Natalicchio, A., Ardito, L., & Messeni Petruzzelli, A.
Corresponding author
Natalicchio, Angelo
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2024-10
Volume
183
Pages
114862
ISSN
0148-2963 (ISSN-L)
OpenAlex
W4401351454
Cited by
8
References
127
Citations by year
2026: 3 · 2025: 5
FWCI
3.69
Type
journal article
Language
en
Open access
Locations
  • Journal of Business Research (publishedVersion, cc-by-nc-nd)
  • RePEc: Research Papers in Economics (submittedVersion)
Funders
  • Ministero dell'Università e della Ricerca
  • Ministero dell’Istruzione, dell’Università e della Ricerca (CUP - D93C23000100001)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Sharing Economy and Platforms
  • Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Keywords
sharing economy, customer satisfaction, barriers to adoption, cross-sector comparison, trust, confidentiality, ICT infrastructure, accommodation services, transport services, food service, word-of-mouth recommendation

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