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Cited by 4,595

The DOI matches its Crossref record.

Stated Choice Methods: Analysis and Applications

Louviere, Jordan J., Hensher, David A., Swait, Joffre D., Adamowicz, Wiktor·2000
DOI 10.1017/cbo9780511753831
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Abstract

Understanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.

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Authors
Louviere, J. J., Hensher, D. A., Swait, J. D., & Adamowicz, W.
Publisher
Cambridge University Press
Published
2000-09-28
DOI
10.1017/cbo9780511753831
OpenAlex
W245387374
Cited by
4,595
References
0
FWCI
111.20
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.