Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E. Petty, John T. Cacioppo·1979·Journal of Personality and Social Psychology

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Data sources

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.