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A model of dual attitudes.
Abstract
When an attitude changes from A1 to A2, what happens to A1? Most theories assume, at least implicitly, that the new attitude replaces the former one. The authors argue that a new attitude can override, but not replace, the old one, resulting in dual attitudes. Dual attitudes are defined as different evaluations of the same attitude object: an automatic, implicit attitude and an explicit attitude. The attitude that people endorse depends on whether they have the cognitive capacity to retrieve the explicit attitude and whether this overrides their implicit attitude. A number of literatures consistent with these hypotheses are reviewed, and the implications of the dual-attitude model for attitude theory and measurement are discussed. For example, by including only explicit measures, previous studies may have exaggerated the ease with which people change their attitudes. Even if an explicit attitude changes, an implicit attitude can remain the same.
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“More generally, there are many cases where two cognitive states with opposite content do not lead to any negative affect—a topic widely discussed both in philosophy and in psychology.”
From Conative Dissonance (2026) · cites this paper as Wilson, Lindsey, & Schooler, 2000
In the citing paper
“even consciously egalitarian people may hold negative ethnic and racial stereotypes and attitudes,26–31 of which they may not be fully conscious.”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“(2) application of such stereotypes frequently occurs outside conscious awareness26–31”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“as unconscious biases are “habits of mind”,31,45 learned over time through repeated personal experiences and cultural socialization, they are highly resistant to change.46”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
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Cited by
Sorted by citations
The benefits of being present: Mindfulness and its role in psychological well-being
Brown, K. W., & Ryan, R. M. (2003) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.84.4.822 · Cited by 13,448
“An important point of discussion in this area of research is whether and how individuals can be aware of implicit constructs and processes (e.g., Wilson et al., 2000).”
BackgroundThe emotional dog and its rational tail: A social intuitionist approach to moral judgment.
Haidt, J. (2001) · Psychological Review · doi:10.1037/0033-295x.108.4.814 · Cited by 8,048
“Also, because forcing people to introspect to find reasons for their attitudes can change those attitudes temporarily (T. D. Wilson et al., 2000; T. D. Wilson & Schooler, 1991), standard moral judgment interviews might not even provide a valid measure of people's real moral beliefs.”
BackgroundDual-Processing Accounts of Reasoning, Judgment, and Social Cognition
Evans, J. S. B. T. (2008) · Annual Review of Psychology · doi:10.1146/annurev.psych.59.103006.093629 · Cited by 5,137
Nature and Operation of Attitudes
Ajzen, I. (2001) · Annual Review of Psychology · doi:10.1146/annurev.psych.52.1.27 · Cited by 4,321
“Thus, when attitudes change, the new attitude overrides but may not replace the old attitude (Wilson et al 2000).”
BackgroundReflective and Impulsive Determinants of Social Behavior
Strack, F., & Deutsch, R. (2004) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0803_1 · Cited by 3,984
“Some theorists argue that implicit measures identify implicit attitudes or implicit stereotypes (e.g., Wilson et al., 2000); others prefer to view the measure itself as implicit, but not the attitude (or whatever other concept; Fazio & Olson, 2003).”
Background
Metadata
- Authors
- Wilson, T. D., Lindsey, S., & Schooler, T. Y.
- Affiliations
- University of Virginia (US)
- Venue
- Psychological Review
- Published
- 2000
- Volume
- 107
- Issue
- 1
- Pages
- 101-126
- ISSN
- 0033-295X (ISSN-L)
- 1939-1471
- OpenAlex
- W2085169214
- Cited by
- 2,112
- References
- 184
- Citations by year
- 2026: 46 · 2025: 60 · 2024: 60 · 2023: 62 · 2022: 64 · 2021: 73 · 2020: 82 · 2019: 98 · 2018: 95 · 2017: 90 · 2016: 96 · 2015: 84 · 2014: 128 · 2013: 97 · 2012: 103
- FWCI
- 165.32
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Review (publishedVersion)
- PubMed (publishedVersion)
- Funders
- U.S. Public Health Service (41841)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- implicit attitudes, explicit attitudes, attitude change, attitude measurement, attitude theory
- MeSH terms
- Affect, Attitude, Humans, Motivation, Object Attachment, Prejudice
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