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A model of dual attitudes.
Abstract
When an attitude changes from A1 to A2, what happens to A1? Most theories assume, at least implicitly, that the new attitude replaces the former one. The authors argue that a new attitude can override, but not replace, the old one, resulting in dual attitudes. Dual attitudes are defined as different evaluations of the same attitude object: an automatic, implicit attitude and an explicit attitude. The attitude that people endorse depends on whether they have the cognitive capacity to retrieve the explicit attitude and whether this overrides their implicit attitude. A number of literatures consistent with these hypotheses are reviewed, and the implications of the dual-attitude model for attitude theory and measurement are discussed. For example, by including only explicit measures, previous studies may have exaggerated the ease with which people change their attitudes. Even if an explicit attitude changes, an implicit attitude can remain the same.
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“More generally, there are many cases where two cognitive states with opposite content do not lead to any negative affect—a topic widely discussed both in philosophy and in psychology.”
From Conative Dissonance (2026) · cites this paper as Wilson, Lindsey, & Schooler, 2000
In the citing paper
“even consciously egalitarian people may hold negative ethnic and racial stereotypes and attitudes,26–31 of which they may not be fully conscious.”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“(2) application of such stereotypes frequently occurs outside conscious awareness26–31”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“as unconscious biases are “habits of mind”,31,45 learned over time through repeated personal experiences and cultural socialization, they are highly resistant to change.46”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
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BackgroundResultImplicit and explicit prejudice and interracial interaction.
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“The finding that sympathetic reactions are undermined by deliberative thinking further supports the two systems approach, in which an affective response can be blunted or controlled through thoughtful deliberation (see Epstein, 1994; Shiv & Fedorikhin, 1999; Strack & Deutsch, 2004; Wilson et al., 2000).”
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“It includes, for example, fear learning (e.g., O ¨ hman & Mineka 2001), memory (e.g., Schacter 1987), reasoning (e.g., Evans 2003), decision making (e.g., Kahneman & Frederick 2002), and the activation of attitudes (e.g., Wilson et al. 2000).”
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“…present in older adolescents and adults, and that more positive and arousal-related associations that adolescents and adults report develop next to the negative associations, creating (implicit) ambivalence (Houben and Wiers, 2006a; Rudman, 2004; Wiers et al., 2006a; cf. Wilson et al., 2000).”
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ResultModerators of the Relationship Between Implicit and Explicit Evaluation.
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Gawronski, B., & Houwer, J. D. (2014) · Cambridge University Press eBooks · doi:10.1017/cbo9780511996481.016 · Cited by 459
Social influence effects on automatic racial prejudice.
Lowery, B. S., Hardin, C. D., & Sinclair, S. A. (2001) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.81.5.842 · Cited by 460
On the Nature of Contemporary Prejudice: The Third Wave
Dovidio, J. F. (2001) · Journal of Social Issues · doi:10.1111/0022-4537.00244 · Cited by 449
Rudman, L. A. (2004) · Current Directions in Psychological Science · doi:10.1111/j.0963-7214.2004.00279.x · Cited by 445
Implicit and explicit alcohol-related cognitions in heavy and light drinkers.
Wiers, R. W. H. J., van Woerden, N., Smulders, F. T. Y., & de Jong, P. J. (2002) · Journal of Abnormal Psychology · doi:10.1037/0021-843x.111.4.648 · Cited by 442
“In addition, the use of implicit as well as explicit measures may be of importance because they could tap different underlying cognitive–motivational processes (Stacy, 1997; Wilson et al., 2000).”
BackgroundThe Associative–Propositional Evaluation Model
Gawronski, B., & Bodenhausen, G. V. (2011) · Advances in experimental social psychology · doi:10.1016/b978-0-12-385522-0.00002-0 · Cited by 456
“A common assumption in the attitude literature is that implicit evaluations are the product of highly robust representations that have their roots in longterm socialization experiences (e.g., Rudman, 2004; Wilson et al., 2000).”
BackgroundMethodResultInfluentialAttitude, Inference, Association: On the Propositional Structure of Implicit Bias
Mandelbaum, E. (2015) · Noûs · doi:10.1111/nous.12089 · Cited by 437
“13 Most theorists who are sympathetic to AIB are also sympathetic to dual process theories that ban unconscious propositions from our ontology (e.g., Smith and Decoster 1999, Gawronski and Bodenhausen 2006, Rydell and McConnell 2006, Wilson et al. 2000, and Grumm et al. 2009).”
BackgroundWhat's in a name: Implicit self-esteem and the automatic self.
Koole, S. L., Dijksterhuis, A., & van Knippenberg, A. (2001) · Journal of Personality and Social Psychology · doi:10.1037//0022-3514.80.4.669 · Cited by 424
“As such, these findings suggest that implicit selfesteem effects may be understood as automatic evaluations that can be overruled by more deliberative forms of processing (Wilson et al., 2000).”
BackgroundResultInfluentialCarver, C. S. (2005) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0904_2 · Cited by 442
Easier done than undone: Asymmetry in the malleability of implicit preferences.
Gregg, A. P., Seibt, B., & Banaji, M. R. (2006) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.90.1.1 · Cited by 450
“Finally, Wilson, Lindsey, and Schooler (2000) have drawn a distinction between attitudes that are consciously constructed online and attitudes that take the form of more enduring dispositions.”
BackgroundResultAwareness of implicit attitudes.
Hahn, A., Judd, C. M., Hirsh, H. K., & Blair, I. V. (2014) · Journal of Experimental Psychology: General · doi:10.1037/a0035028 · Cited by 414
Gender Differences in Automatic In-Group Bias: Why Do Women Like Women More Than Men Like Men?
Rudman, L. A., & Goodwin, S. A. (2004) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.87.4.494 · Cited by 444
Predictive models of implicit and explicit attitudes
Perugini, M. (2005) · British Journal of Social Psychology · doi:10.1348/014466604x23491 · Cited by 411
Baartman, L. K. J., & de Bruijn, E. (2011) · Educational Research Review · doi:10.1016/j.edurev.2011.03.001 · Cited by 436
"What about me?" Perceptions of exclusion and whites' reactions to multiculturalism.
Plaut, V., Garnett, F. G., Buffardi, L. E., & Sanchez-Burks, J. (2011) · Journal of Personality and Social Psychology · doi:10.1037/a0022832 · Cited by 388
A Multitrait-Multimethod Validation of the Implicit Association Test
Nosek, B. A., & Smyth, F. L. (2007) · Experimental Psychology (formerly Zeitschrift für Experimentelle Psychologie) · doi:10.1027/1618-3169.54.1.14 · Cited by 427
“Other models suggest that the implicit and explicit distinction is truly dual-process in that implicit and explicit evaluative processes or representations are distinct and both can influence perception, judgment, and action simultaneously, interactively, or in turn (e.g., Strack & Deutsch, 2004; Wilson et al., 2000).”
BackgroundInfluentialAre “implicit” attitudes unconscious?
Gawronski, B., Hofmann, W., & Wilbur, C. J. (2006) · Consciousness and Cognition · doi:10.1016/j.concog.2005.11.007 · Cited by 430
Arkes, H. R., & Tetlock, P. E. (2004) · Psychological Inquiry · doi:10.1207/s15327965pli1504_01 · Cited by 392
“For example, Wittenbrink et al. (2001) and Barden, Maddux, Petty, and Brewer (2004) have separately shown the impact on IAT or affective priming results of the context in which the African-American individual appeared. In the first experiment of Wittenbrink et al. (2001), all participants were first given the IAT.”
InfluentialPredicting actual behavior from the explicit and implicit self-concept of personality.
Back, M. D., Schmukle, S. C., & Egloff, B. (2009) · Journal of Personality and Social Psychology · doi:10.1037/a0016229 · Cited by 429
Self-control in action: Implicit dispositions toward goals and away from temptations.
Fishbach, A., & Shah, J. Y. (2006) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.90.5.820 · Cited by 403
Metadata
- Authors
- Wilson, T. D., Lindsey, S., & Schooler, T. Y.
- Affiliations
- University of Virginia (US)
- Venue
- Psychological Review
- Published
- 2000
- Volume
- 107
- Issue
- 1
- Pages
- 101-126
- ISSN
- 0033-295X (ISSN-L)
- 1939-1471
- OpenAlex
- W2085169214
- Cited by
- 2,112
- References
- 184
- Citations by year
- 2026: 46 · 2025: 60 · 2024: 60 · 2023: 62 · 2022: 64 · 2021: 73 · 2020: 82 · 2019: 98 · 2018: 95 · 2017: 90 · 2016: 96 · 2015: 84 · 2014: 128 · 2013: 97 · 2012: 103
- FWCI
- 165.32
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Review (publishedVersion)
- PubMed (publishedVersion)
- Funders
- U.S. Public Health Service (41841)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- implicit attitudes, explicit attitudes, attitude change, attitude measurement, attitude theory
- MeSH terms
- Affect, Attitude, Humans, Motivation, Object Attachment, Prejudice
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