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Cited by 259

The DOI matches its Crossref record; 43 of the 43 references it cites were found in a registry or an index.

Putting the Image Back Into the Frame: Modeling the Linkage Between Visual Communication and Frame-Processing Theory

Geise, Stephanie, Baden, Christian·2015·Communication Theory

Abstract

Given the rising use of visual and multimodal information, text-oriented framing research is at risk of losing traction with current media reality. We propose applying frame processing theory as a general framework for understanding how coherent meaning is constructed from complex stimuli, regardless of their modality: Both visual and textual information processing follow a recursive sequence of (a) selective perception/structuring, (b) decoding, (c) the construction of relations, and (d) their integration into coherent meaning. The specifics of visual and textual modalities provide varying degrees of structuring and salience within a fundamentally unified information processing process. Integrating advances from framing and visual communication research, we discuss implications for the empirical analysis of multimodal news contents, and sketch an agenda for research.

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Metadata

Authors
Geise, S., & Baden, C.
Venue
Communication Theory
Published
2014-11-03
Volume
25
Issue
1
Pages
46-69
ISSN
1050-3293 (ISSN-L)
OpenAlex
W1687425626
Cited by
259
References
43
FWCI
22.66
Type
journal article
Language
en
Open access
closed

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