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Sequential Priming Measures of Implicit Social Cognition: A Meta-Analysis of Associations With Behavior and Explicit Attitudes

Cameron, C. Daryl, Brown-Iannuzzi, Jazmin L., Payne, B. Keith·2012·Personality and Social Psychology Review

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Abstract

In a comprehensive meta-analysis of 167 studies, the authors found that sequential priming tasks were significantly associated with behavioral measures (r = .28) and with explicit attitude measures (r = .20). Priming tasks continued to predict behavior after controlling for the effects of explicit attitudes. These results generalized across a variety of study domains and methodological variations. Within-study moderator analyses revealed that priming tasks have good specificity, only predicting behavior and explicit measures under theoretically expected conditions. Together, these results indicate that sequential priming-one of the earliest methods of investigating implicit social cognition--continues to be a valid tool for the psychological scientist.

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“A meta-analysis by Cameron, Brown-Iannuzzi, and Payne (2012) reported small to mediumsized correlations between sequential priming tasks and explicit attitude measures (average r = .20).”
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“35 We note also that in a review of AMP studies (Cameron et al. 2012), the aforementioned strong relationship between AMP measures and behaviors occurs only where social desirability bias is relatively low, and disappears (r = −0.”
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“Sequential priming effects are theorized to occur either through semantic priming (see Cameron et al., 2012; Gawronski & Hahn, 2019; Wentura & Degner, 2010) or through response priming (see Bartholow, Riordan, Saults, & Lust, 2009; Klinger, Burton, & Pitts, 2000).”
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“…validity of implicit measures (see for instance Azar, 2008; Oswald et al., 2013), the AMP builds on repeated priming and evaluations of ambiguous targets and was generally found to be reliable throughout different study contexts (Cameron et al., 2012; Payne & Lundberg, 2014; Payne et al., 2005).”
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Authors: Cameron, C. D., Brown-Iannuzzi, J. L., & Payne, B. K.
Affiliations: University of North Carolina at Chapel Hill (US)
ORCID: Cameron, C. Daryl
Brown-Iannuzzi, Jazmin L.
Payne, B. Keith
Venue: Personality and Social Psychology Review
Publisher: SAGE Publications
Published: 2012-04-05
Volume: 16
Issue: 4
Pages: 330-350
ISSN: 1088-8683 (ISSN-L)
1532-7957
DOI: 10.1177/1088868312440047
OpenAlex: W2118525092
Cited by: 352
References: 0
Citations by year: 2026: 10 · 2025: 21 · 2024: 25 · 2023: 21 · 2022: 34 · 2021: 34 · 2020: 27 · 2019: 33 · 2018: 27 · 2017: 26 · 2016: 35 · 2015: 24 · 2014: 25 · 2013: 7 · 2012: 2
FWCI: 63.08
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Personality and Social Psychology Review (publishedVersion)
PubMed (publishedVersion)
Topics: Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
Keywords: sequential priming, implicit social cognition, implicit attitudes, explicit attitudes, behavior prediction, moderator analysis
MeSH terms: Attitude, Cognition, Humans, Models, Psychological, Social Behavior, Repetition Priming

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Sequential Priming Measures of Implicit Social Cognition: A Meta-Analysis of Associations With Behavior and Explicit Attitudes

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