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Sequential Priming Measures of Implicit Social Cognition: A Meta-Analysis of Associations With Behavior and Explicit Attitudes
Abstract
In a comprehensive meta-analysis of 167 studies, the authors found that sequential priming tasks were significantly associated with behavioral measures (r = .28) and with explicit attitude measures (r = .20). Priming tasks continued to predict behavior after controlling for the effects of explicit attitudes. These results generalized across a variety of study domains and methodological variations. Within-study moderator analyses revealed that priming tasks have good specificity, only predicting behavior and explicit measures under theoretically expected conditions. Together, these results indicate that sequential priming-one of the earliest methods of investigating implicit social cognition--continues to be a valid tool for the psychological scientist.
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“participants showed high accuracy in predicting their IAT scores although self-reported evaluations on direct measures showed the same small correlations with IAT scores found in prior research (for meta-analyses, see Cameron et al. 2012, Hofmann et al. 2005).”
From Unawareness of Attitudes, Their Environmental Causes, and Their Behavioral Effects (2025) · cites this paper as Cameron et al. 2012
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“In addition, 28 samples reported all three relationships—priming behavior, priming attitudes, and attitudes behavior—allowing us to examine whether implicit attitudes predicted behavior significantly better than explicit attitudes (Steiger, 1980).”
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Self-citationSchweiggart, N., Simonn, F. C., & Köck, F. (2025) · Journal of Sustainable Tourism · doi:10.1080/09669582.2025.2595282 · Cited by 2
“The warning message, administered to half of the participants, served as a priming mechanism, activating specific ideas, categories, or emotions before assessing their impact on subsequent tasks (Cameron et al., 2012).”
Lalor, I. J., & Roche, B. (2025) · Behavior and Social Issues · doi:10.1007/s42822-025-00232-6 · Cited by 1
“Interestingly, this outcome does not correspond with some previous empirical findings in the context of predicting voter behavior (Roccato & Zogmaister, 2010; but see Cameron et al., 2012, for corresponding findings).”
Explicit and implicit beliefs about discrimination on the basis of sex
Guida, C., Canetto, S. S., & Marini, M. (2025) · Frontiers in Social Psychology · doi:10.3389/frsps.2025.1593847 · Cited by 1
The accurate perception of anti-Black attitudes: a lens model approach
Weaver, A. E., & Ruben, M. A. (2025) · Frontiers in Social Psychology · doi:10.3389/frsps.2025.1604467 · Cited by 1
Stimulus confounds in implicit and explicit measures of racial bias
Frost, A. D. S., Ledgerwood, A., Eastwick, P. W., & Gawronski, B. (2025) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2025.104762 · Cited by 1
Explicit and implicit affective attitudes of female athletes towards different body sizes
Jansen, P., Haugg, J., & Schroter, F. A. (2025) · BMC Psychology · doi:10.1186/s40359-025-02567-6 · Cited by 1
Embedding Implicit Bias Education into Curricular Interventions: Insights for Criminology Programs
Smith, A. N., & Porter, C. N. (2025) · Journal of Criminal Justice Education · doi:10.1080/10511253.2025.2472424 · Cited by 1
Top-down racial biases in size perception: A registered replication and extension of
Navon, M., Reggev, N., & Moran, T. (2024) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2024.104690 · Cited by 2
The Affect Misattribution Procedure Revisited: An Informational Account
Pillaud, N., & Ric, F. (2024) · Psychology Science · doi:10.1177/09567976241287735 · Cited by 1
“This procedure has been used in many studies, producing large effects (e.g., Payne et al., 2005) with good reliability (Payne & Lundberg, 2014) and relatively good predictive values for behavior ( r = .35; Cameron et al., 2012; Znanewitz et al., 2018).”
Reece, B. J., Jenkins, D. L., Folger, A. C., Shaw, D. S., Neiderhiser, J. M., Ganiban, J. M., & Leve, L. D. (2024) · Frontiers in Sociology · doi:10.3389/fsoc.2024.1270527 · Cited by 1
Karakaya, M., Arabacı, S., & Emir-Öksüz, E. (2024) · Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi · doi:10.35379/cusosbil.1421593 · Cited by 1
“Since the debate around the reliability and validity of implicit association tests continues (Cameron et al., 2012; Gawronski et al., 2006; Greenwald et al., 2015), it could be valuable to study attitudes with multidimensional measures or with different methods.”
Development of an Implicit Well-Being Measure for Youths Using the Implicit Association Test
García-Márquez, R., Stavraki, M., Díaz, D., & Bajo, M. (2024) · Child Indicators Research · doi:10.1007/s12187-024-10121-w · Cited by 1
“Moreover, following previous research (Cameron et al., 2012 ; Hofmann et al., 2005; Walker & Schimmack, 2008 ; for a review see Greenwald & Lai, 2020 ), we expected that the new IAT measure will be weakly correlated with both WHO-5 and PWB-SF-Y, because, among other rea - sons, people can process…”
InfluentialSchroter, F. A., & Jansen, P. (2022) · BMC Psychology · doi:10.1186/s40359-022-00817-5 · Cited by 4
Emotional evaluations of pictures of female and male soccer players
Schroter, F. A., Hofmann, P., & Jansen, P. (2021) · International Journal of Sport and Exercise Psychology · doi:10.1080/1612197x.2021.1979077 · Cited by 1
“In the past, a small to moderate correlation between explicit and implicit measurements (Cameron et al., 2012) has been detected in priming paradigms (r = .21).”
BackgroundShi, Y. T., & Li, H. (2020) · Consciousness and Cognition · doi:10.1016/j.concog.2020.102934 · Cited by 1
An intra-individual approach for detecting evaluation with event-related potentials.
Herring, D. R., Allen, J. J. B., Guereca, Y., & Crites, S. (2019) · International Journal of Psychophysiology · doi:10.1016/j.ijpsycho.2019.05.004 · Cited by 1
Goto, T., Ichimura, K., Oka, R., Kawamura, Y., & Kusumi, T. (2019) · Japanese psychological research (Print) · doi:10.1111/jpr.12247 · Cited by 1
Can Implicit Measures Contribute to a True Understanding of People's Attitudes and Stereotypes?
O'Shea, B. (2018) · Exchanges The Interdisciplinary Research Journal · doi:10.31273/eirj.v5i2.233 · Cited by 1
“…the value of implicit measures was provided by a meta-analysis of studies using the IAT, which showed it to predict stereotyping or racially prejudicial behaviour better (average r = .236) than did explicit self-report measures (average r = .118) (Greenwald et al., 2009; Cameron et al., 2012).”
MethodEveraert, T., Spruyt, A., & de Houwer, J. (2018) · PLoS ONE · doi:10.1371/journal.pone.0191302 · Cited by 1
The Application of Moral Foundations Questionnaire for Korean Adults
Chung, E., Park, S., Lee, S.-R., & Sohn, Y. (2016) · doi:10.21193/kjspp.2016.30.3.003 · Cited by 1
When reciprocity becomes back-scratching: an economic inquiry
Murray, C. K. (2016) · The University of Queensland · doi:10.14264/uql.2016.88 · Cited by 1
“Experiments of this type require priming of subjects with group identities, a process that has been repeatedly found to effectively invoke pro-sociality within groups or pairs (see Cameron et al. (2012) for a review).”
BackgroundStanfield, C. T., & Harvey, J. (2015) · JOURNAL OF SOCIAL SCIENCE RESEARCH · doi:10.24297/jssr.v9i1.3766 · Cited by 1
Radford, J. (2014) · arXiv.org · doi:10.48550/arxiv.1406.7550 · Cited by 1
Kurdi, B., Weinreich, Z., Dunham, Y. C., & Mandelbaum, E. (2025) · Open Mind · doi:10.1162/opmi.a.25 · Cited by 1
Implicit and explicit beliefs about God and scrupulosity symptoms: A prospective study
Myers, S. G., Pirutinsky, S., & Rosmarin, D. (2021) · Journal of Obsessive-Compulsive and Related Disorders · doi:10.1016/j.jocrd.2021.100621 · Cited by 1
Neurophysiological Reactions to Social Media Logos
Matthews, M., Meservy, T. O., Fadel, K., & Kirwan, B. (2020) · Lecture notes in information systems and organisation · doi:10.1007/978-3-030-60073-0_39 · Cited by 1
Moran, T., Bar-Anan, Y., Lab, B.-A., & Nosek, B. A. (2016) · doi:10.31234/osf.io/w6grd · Cited by 1
The Nature of Intuitive Thought
Järvilehto, L. (2015) · SpringerBriefs in well-being and quality of life research · doi:10.1007/978-3-319-18176-9_2 · Cited by 1
Marketing’s forthcoming Age of imagination
Zaltman, G. (2016) · AMS Review · doi:10.1007/s13162-016-0082-3 · Cited by 35
Priming autonomous and controlling motivation and effects on persistence
Murphy, S. L., & Taylor, I. M. (2020) · Current Psychology · doi:10.1007/s12144-020-00921-y · Cited by 16
Zapata-Calvente, A. L., Moya, M., Bohner, G., & Megías, J. L. (2019) · Sex Roles · doi:10.1007/s11199-019-1006-0
Whaley, A. L., & Dubose, J. (2018) · International Journal for the Advancement of Counselling · doi:10.1007/s10447-018-9326-2 · Cited by 10
You are just being emotional! Testimonial injustice and folk-psychological attributions
Díaz, R., & Almagro, M. (2019) · Synthese · doi:10.1007/s11229-019-02429-w · Cited by 19
Strome, S., Hayes, R., & Grottini, K. (2018) · Security Journal · doi:10.1057/s41284-018-0128-3
Self-related information interfere with task performances: a cross-cultural investigation
Liu, M.-H., Liu, C.-H., Zhu, Y., Wang, R., Rotshtein, P., & Sui, J. (2015) · Culture and Brain · doi:10.1007/s40167-015-0030-3
“stimuli was more spontaneous in the short stimulus duration because there are less resources for this activity (Cameron et al. 2012).”
BackgroundInfluentialMartín, S. P., Cumsille, P., & Burns, M. (2026) · Social Cognition · doi:10.1521/soco.2026.44.5.586
Exploring an implicit test to measure affective outcomes in routine psychotherapy evaluations
Tamayo, R. M., Arroyo, C. E. N., & Espinosa-Duque, D. (2026) · Psychotherapy Research · doi:10.1080/10503307.2026.2701029
The Person, the Situation, and Their Interaction in Justice Behavior
Schmitt, M. (2026) · Social Justice Research · doi:10.1007/s11211-026-00477-5
“Rather, indirect methods such as the Implicit Association Test (IAT; Greenwald et al., 1998 ), priming procedures (Cameron et al., 2012 ), or pro - jective methods such as the picture story exercise (Schönbrodt et al., 2021 ) have to be used.”
Gao, R. C.-R. (2026) · European Journal of Marketing · doi:10.1108/ejm-03-2023-0217
Wong, M. L., Kirk-Sanchez, N., Losin, E., & Hartley, G. W. (2026) · Journal of Racial and Ethnic Health Disparities · doi:10.1007/s40615-026-02907-1
The role of diagnosticity in judging robot competence
Surdel, N., & Ferguson, M. J. (2026) · Scientific Reports · doi:10.1038/s41598-026-35375-y
“It is an open question whether explicit or implicit impressions better predict user behavior, but previous work suggests they both might in some circumstances, though more research is needed on this question 55–60 .”
When Does Sharing Cost Too Much? Peer Presence and Resource Acquisition in Young Children
Liu, X., & Gao, J. (2025) · The Journal of Genetic Psychology · doi:10.1080/00221325.2025.2571903
Fajrie, N., Purbasari, I., Khoeron, S., Purnama, I. Y., & Pratama, H. (2025) · Disabilities · doi:10.3390/disabilities5040098
“Studies indicate that engaging in artistic practices enhances fine motor skills by promoting precision, coordination, and tactile sensitivity through repetitive hand movements [45].”
Entity Realism about Implicit Attitudes
Khalili, M., & Kazemi, A. (2025) · Topoi · doi:10.1007/s11245-025-10213-4
“Regarding reproducibility or the test-retest reliability of these methods, on the one hand, studies such as Bar-Anan and Nosek (2014) have assigned acceptable reliability to implicit measures – in particular, IAT, EPT, AMP, and GNAT.”
InfluentialSambol, S., Dadswell, K., Cook, S., & Ball, M. (2024) · Acta Psychologica · doi:10.1016/j.actpsy.2024.104294
Metadata
- Authors
- Cameron, C. D., Brown-Iannuzzi, J. L., & Payne, B. K.
- Affiliations
- University of North Carolina at Chapel Hill (US)
- Venue
- Personality and Social Psychology Review
- Publisher
- SAGE Publications
- Published
- 2012-04-05
- Volume
- 16
- Issue
- 4
- Pages
- 330-350
- ISSN
- 1088-8683 (ISSN-L)
- 1532-7957
- OpenAlex
- W2118525092
- Cited by
- 352
- References
- 0
- Citations by year
- 2026: 10 · 2025: 21 · 2024: 25 · 2023: 21 · 2022: 34 · 2021: 34 · 2020: 27 · 2019: 33 · 2018: 27 · 2017: 26 · 2016: 35 · 2015: 24 · 2014: 25 · 2013: 7 · 2012: 2
- FWCI
- 63.08
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Review (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Psychology › Social Psychology › Psychology of Social Influence
- Keywords
- sequential priming, implicit social cognition, implicit attitudes, explicit attitudes, behavior prediction, moderator analysis
- MeSH terms
- Attitude, Cognition, Humans, Models, Psychological, Social Behavior, Repetition Priming
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