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Cited by 90Technology Adoption and User BehaviourVirtual Reality Applications and ImpactsKnowledge Management and Sharing

Cognitive absorption and trust for workplace collaboration in virtual worlds: An information processing decision making perspective

Open access
Nanyang Technological University, Chandra, Shalini, Srivastava, Shirish, HEC School of Management, Paris, Theng, Yin-Leng, Nanyang Technological University·2012·Journal of the Association for Information Systems
DOI 10.17705/1jais.00310
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Abstract

Virtual worlds (VWs) are media-rich cognitively engaging technologies that geographically dispersed organizations can use as a cost effective workplace collaboration tool. Using an information processing decision making perspective and building on unique characteristics of VWs, this paper proposes a nomological net for adaptive use intention (AUI) of VWs for workplace collaborations. AUI implies intention to use a technology in a setting different from the one for which it was initially designed. We study the AUI of VWs as a workplace collaboration tool which were originally conceived as recreational gaming platforms. Decision-making literature directs us to reduction of perceived cognitive burden and minimization of risk as the two key motivations for VWs’ AUI. Building on these motivations, the paper identifies cognitive absorption and user trust in VWs as the mechanisms leading to individual-level AUI decision. Drawing on social cognitive theory and literature on trust, the proposed model not only re-specifies the concept of cognitive absorption in the context of VWs but also relates it to the level of trust and usage intention for VWs. We empirically tested the proposed model via data collected from 197 VW users in Singapore. Results demonstrate the significant roles that cognitive absorption’ and user trust play in VW’s usage as a collaboration tool. Further, through a series of post-hoc analyses, we demonstrate the imperative need for considering both cognitive absorption and user trust together in the proposed research model for theoretical parsimony. We also discuss implications for research and practice emerging out of this study.

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  • Cognitive absorption is an important predictor of learning in a variety of contexts related to new IT.

    “Studies have shown IS research to be an important predictor of learning in a variety of contexts related to new IT [5], such as online virtual communities [39,95].”

    From Absorbed in technology but digitally overloaded: Interplay effects on gig workers’ burnout and creativity (2021) · cites this paper as [39]

    Section 2.3 describes cognitive absorption as influencing IT usage intentions and cites its significance for acceptance of online learning systems and participation in virtual communities. That supports its relevance across new-IT contexts, but the passage concerns acceptance and usage—not learning outcomes—so it does not establish cognitive absorption as a predictor of learning. The indexed passages provide no page number. (LLM, conf=0.82)

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Research works printed but not linked: 9

  1. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research. Journal of Personality and Social Psychology, 51(6), 1173-1182.
  2. Chin, W. W. (Ed.) (1998). The partial least squares approach for structural equation modelling. In G.A. Marcoulides (Ed.), Modern methods for business research (pp. 295-336).
  3. Goel, L., & Mousavidin, E. (2007). vCRM: Virtual customer relationship management. Database for Advances in Information Systems, 38(4), 56-60.
  4. Gujarati, D. N. (2003). Basic econometrics (4th ed.). New York, NY: McGraw-Hill Irwin.
  5. Handy, C. (1995). Trust and virtual organization. Harvard Business Review, 73(3), 40-49.
  6. Keen, P. G. W. (1997). Are you ready for "trust" economy. ComputerWorld, 31(16), 80.
  7. Misztal, B. (1996). Trust in modern societies. Cambridge MA: Polity Press.
  8. Payne, J. W., Bettman, J. R., & Johnson, E. J. (1992). Behavioral decision research: A construcive processing perspective. Annual Review of Psychology, 43, 87-131.
  9. Rogers, E. M. (1995). The diffusion of innovations (4th ed.). New York: Free Press.

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Authors
Nanyang Technological University, Chandra, S., Srivastava, S., HEC School of Management, P., Theng, Y.-L., & Nanyang Technological University
Affiliations
  • Nanyang Technological University (SG)
  • HEC Paris (FR)
ORCID
Venue
Journal of the Association for Information Systems
Publisher
Association for Information Systems
Published
2012-10
Volume
13
Issue
10
Pages
797-835
ISSN
1536-9323 (ISSN-L)
DOI
10.17705/1jais.00310
OpenAlex
W2120230739
Cited by
90
References
126
Citations by year
2026: 5 · 2025: 7 · 2024: 13 · 2023: 7 · 2022: 5 · 2021: 14 · 2020: 6 · 2019: 5 · 2018: 5 · 2017: 3 · 2016: 7 · 2015: 6 · 2014: 3 · 2013: 4
FWCI
8.48
Type
journal article
Language
en
Open access
Locations
  • Journal of the Association for Information Systems (publishedVersion)
  • DR-NTU (Nanyang Technological University) (submittedVersion)
  • Journal of the Association for Information Systems (submittedVersion)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Physical Sciences › Computer Science › Human-Computer Interaction › Virtual Reality Applications and Impacts
  • Social Sciences › Communication › Knowledge Management and Sharing
Keywords
virtual worlds, workplace collaboration, cognitive absorption, user trust, risk perception, social cognitive theory, nomological network, technology adoption

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