Cited by 2,715Visual and Cognitive Learning ProcessesLearning Styles and Cognitive DifferencesInnovative Teaching and Learning Methods

Reconsidering Research on Learning from Media

Clark, Richard E.·1983·Review of Educational Research

Abstract

Recent meta-analyses and other studies of media's influence on learning are reviewed. Consistent evidence is found for the generalization that there are no learning benefits to be gained from employing any specific medium to deliver instruction. Research showing performance or time-saving gains from one or another medium are shown to be vulnerable to compelling rival hypotheses concerning the uncontrolled effects of instructional method and novelty. Problems with current media attribute and symbol system theories are described and suggestions made for more promising research directions.

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Crossref · 10.3102/00346543053004445

Cites

37 of 37 references verified0 citation errors · 0 not checkable

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  • The efficacy of learning is determined by the instructional method, not the medium through which it is delivered.

    “the efficacy of learning is determined by the instructional method, not the medium through which it is delivered”

    From <scp>ChatGPT</scp> in Education: An Effect in Search of a Cause (2025) · cites this paper as Clark(1983)

  • Clark (1983) argued that media function solely as vehicles for delivering instruction and do not, in themselves, influence student achievement.

    “Clark(1983) argued that media function solely as vehicles for delivering instruction and do not, in themselves, influence student achievement”

    From <scp>ChatGPT</scp> in Education: An Effect in Search of a Cause (2025) · cites this paper as Clark(1983)

  • We often cannot surgically remove ChatGPT without changing other elements.

    “as we often cannot surgically remove ChatGPT without changing other elements”

    From <scp>ChatGPT</scp> in Education: An Effect in Search of a Cause (2025) · cites this paper as Clark's(1983)

  • Clark (1983) and Kozma (1991) are often cast as adversaries, yet their views are more complementary than contradictory.

    “Clark(1983) and Kozma(1991) are often cast as adversaries, yet their views are more complementary than contradictory.”

    From <scp>ChatGPT</scp> in Education: An Effect in Search of a Cause (2025) · cites this paper as Clark(1983)

  • Simply introducing a new instructional medium does not improve learning outcomes if the instructional method remains unchanged.

    “specifically the arguments from the media debate that simply introducing a new instructional medium does not improve learning outcomes if the instructional method remains unchanged (Clark, 1983(Clark, , 1994a(Clark, , 1994b)).”

    From Looking Beyond the Hype: Understanding the Effects of AI on Learning (2025) · cites this paper as Clark, 1983

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Authors
Clark, R. E.
Affiliations
University of Southern California (US)
Corresponding author
Clark, Richard E.
Venue
Review of Educational Research
Published
1983-12
Volume
53
Issue
4
Pages
445-459
ISSN
  • 0034-6543 (ISSN-L)
  • 1935-1046
OpenAlex
W2120414497
Cited by
2,715
References
37
Citations by year
2026: 66 · 2025: 60 · 2024: 75 · 2023: 87 · 2022: 88 · 2021: 78 · 2020: 90 · 2019: 77 · 2018: 83 · 2017: 86 · 2016: 81 · 2015: 117 · 2014: 94 · 2013: 112 · 2012: 114
FWCI
34.11
Type
journal article
Language
en
Open access
closed
Locations
Review of Educational Research (publishedVersion)
Topics
  • Social Sciences › Psychology › Experimental and Cognitive Psychology › Visual and Cognitive Learning Processes
  • Social Sciences › Psychology › Developmental and Educational Psychology › Learning Styles and Cognitive Differences
  • Social Sciences › Psychology › Developmental and Educational Psychology › Innovative Teaching and Learning Methods
Keywords
learning from media, instructional media, media effects on learning, instructional method, novelty effect, learning gains

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