The media equation: how people treat computers, television, and new media like real people and places

·1997·Choice Reviews Online

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Abstract

Part I. Introduction: 1. The media equation Part II. Media and Manners: 2. Politeness 3. Interpersonal distance 4. Flattery 5. Judging others and ourselves Part III. Media and Personality: 6. Personality of characters 7. Personality of interfaces 8. Imitating a personality Part IV. Media and emotion: 9. Good versus bad 10. Negativity 11. Arousal Part V. Media and Social Roles: 12. Specialists 13. Teammates 14. Gender 15. Voices 16. Source orientation Part VI. Media and Form: 17. Image size 18. Fidelity 19. Synchrony 20. Motion 21. Scene changes 22. Subliminal images Part VII. Final Words: 23. Conclusions about the media equation References.

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Venue: Choice Reviews Online
Publisher: American Library Association
Published: 1997-03-01
Volume: 34
Issue: 07
Pages: 34-3702-34-3702
ISSN: 0009-4978 (ISSN-L)
1523-8253
DOI: 10.5860/choice.34-3702
OpenAlex: W1841352775
Cited by: 4,887
References: 0
Type: book review
Language: en
Open access: closed

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The media equation: how people treat computers, television, and new media like real people and places

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