Risk Taking and Information Handling in Consumer Behavior

Blankertz, Donald F., Cox, Donald F.·1969·Journal of Marketing Research

DOI 10.2307/3150012

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Authors: Blankertz, D. F., & Cox, D. F.
Venue: Journal of Marketing Research
Publisher: JSTOR
Published: 1969-02
Volume: 6
Issue: 1
Pages: 110
ISSN: 0022-2437 (ISSN-L)
DOI: 10.2307/3150012
OpenAlex: W2080304133
Cited by: 1,397
References: 0
FWCI: 12.77
Type: journal article
Language: en
Open access: closed

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