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Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again

Möhlmann, Mareike·2015·Journal of Consumer Behaviour

Abstract

Collaborative consumption, often associated with the sharing economy, takes place in organized systems or networks, in which participants conduct sharing activities in the form of renting, lending, trading, bartering, and swapping of goods, services, transportation solutions, space, or money. In this paper, a framework on the determinants of choosing a sharing option is developed and tested with two quantitative studies by applying partial least squares path modeling analysis. In study 1, users of the B2C car sharing service car2go (N = 236), and in study 2, users of the C2C online community accommodation marketplace Airbnb (N = 187) are surveyed. The results reveal the satisfaction and the likelihood of choosing a sharing option again to be predominantly explained by determinants serving users' self‐benefit. Utility, trust, cost savings, and familiarity were found to be essential in both studies, while service quality and community belonging were identified solely in study 1. Four proposed determinants had no influence on any of the endogenous variables. This applies to environmental impact, internet capability, smartphone capability, and trend affinity. Finally, research and managerial implications are discussed. Copyright © 2015 John Wiley & Sons, Ltd.

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Cited by

Metadata

Authors
Möhlmann, M.
Venue
Journal of Consumer Behaviour
Publisher
Wiley
Published
2015-02-26
Volume
14
Issue
3
Pages
193-207
ISSN
  • 1472-0817 (ISSN-L)
  • 1479-1838
OpenAlex
W1550674074
Cited by
1,313
References
10
FWCI
226.26
Type
journal article
Language
en
Open access
closed

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