Cited by 1Digital Platforms and EconomicsDiverse Legal and Medical StudiesConsumer Market Behavior and Pricing

What role do data network effects play for multihoming complements? An empirical analysis of platform complementors’ strategies for consumer value creation

Open access
Knorr, Clarissa, Erath, Matthias, Saesen, Julie, Kindermann, Bastian, Strese, Steffen·2025·Electronic Markets

Abstract

The growing relevance of artificial intelligence (AI) and data in digital platform ecosystems shapes value creation, recently discussed by scholars as data network effects. Complementors significantly contribute to the value that consumers derive from a platform through its offerings. The potential to leverage user data affects complementors’ strategic choices, including multihoming across different platforms, designing products with greater autonomy from the platform technology, or monetizing their product. By drawing upon a dataset of 7063 iOS gaming apps, this study assumes the perspective of data network effects and investigates empirically how complement multihoming affects perceived consumer quality, shaped by complement independence from the platform core and value capture by complementors. We contribute to research on platform markets by (1) providing an updated perspective on the value contribution of multihoming, (2) emphasizing the value advantage of complements with high software autonomy, and (3) revealing a diminishing impact of complement monetization on complement quality. These findings offer practical insights for complementors and platform providers navigating value creation and capture in today’s digital ecosystems.

AI snapshot

Written from the paper’s full text.

TL;DR

Using 7,063 iOS gaming apps, the paper finds multihoming is positively associated with perceived complement quality, contrary to earlier negative views, and that this relationship is strengthened by high software autonomy but weakened by indirect and direct monetization. Hardware autonomy does not significantly moderate the relationship.

Key findings

  • Multihoming positively affects perceived complement quality (β = 0.119; p < 0.001), supporting H1.
  • Software autonomy positively moderates the multihoming–quality relationship (β = 0.017; p < 0.001), but only at higher levels of software autonomy; hardware autonomy has no significant moderating effect (β = 0.007; p = 0.054), so H2a is supported for high software autonomy and H2b is rejected.
  • Indirect monetization weakens the positive multihoming–quality relationship (β = -0.039; p < 0.001), and direct monetization also weakens it (β = -0.084; p < 0.001), supporting H3a and H3b.
  • Robustness checks include propensity score matching showing multihoming apps have higher average ratings (β = 0.229; p < 0.001), and a post-hoc analysis finds 54.79% of apps launched initially on iOS with no significant differences in results.

Methods

  • Empirical context: iOS mobile gaming apps, using data from 42matters collected in December 2023; apps were matched to Android equivalents to identify multihoming, and the final sample is 7,063 iOS gaming apps after excluding incomplete cases.
  • Measures: perceived complement quality as average current-version user rating; multihoming as binary availability in Google Play; software autonomy as share of platform-agnostic SDKs; hardware autonomy as share of device capabilities not leveraged; indirect monetization as disclosed advertising data collection; direct monetization as availability of in-app purchases.
  • Analysis: generalized linear model with gamma distribution and log link, robust standard errors, standardized continuous variables, hierarchical model fitting, plus endogeneity checks including 2SLS instrumental variables, propensity score matching, Heckman correction, and alternative operationalizations.

Limitations

  • The paper states that cross-sectional data cannot capture data network effects as feedback loops over time, and calls for panel data research.
  • The paper states that the iOS gaming context limits theorizing about data network effects to complement quality, suggesting future work on economic performance or innovative capacity and on other ecosystems such as search engines, social media, or e-commerce.
  • The paper acknowledges potential biases in consumer ratings and reviews, though it argues ratings remain a key metric for complement quality; the text also makes evident that the sample is restricted to top-ranked U.S. iOS gaming apps, which may limit generalizability.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.1007/s12525-025-00817-4

Cites

62 of 62 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

21 of 76 cited sources checked · 9 supported · 0 flagged · accuracy not yet measured

  • Interpretationown data

    The paper's findings contradict prior research that emphasized negative effects of multihoming on complement quality.

    “Our findings contradict prior research that emphasized the negative effects of multihoming on complement quality (Cennamo et al., 2018;Kang et al., 2019).”
    Quote in the paperSubstantial claim1 of 2 sources checked
    • cites Cennamo et al., 2018 source

      The Introduction and Discussion and Conclusion report lower quality for multihomed games on more complex consoles and for games released with a delay. But the Estimation Approach says the study compares the same multihomed game across platforms, not multihomed games with singlehomed games. The source therefore supports conditional quality trade-offs, not a general negative effect of multihoming on complement quality. (LLM, conf=0.86)

      Experimental — accuracy not yet measured
    • cites Kang et al., 2019

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Premisecitation

    Multihoming decreases complementors' structural dependencies on a particular platform provider.

    “First, it decreases complementors' structural dependencies on a particular platform provider (Chen et al., 2022).”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites Chen et al., 2022 source
  • Findingown data

    Direct monetization through in-app purchases significantly weakens the positive relationship between multihoming and complement quality.

    “We disclose empirically that both indirect monetization through advertising and direct monetization through in-app purchases significantly weaken the positive relationship between multihoming and quality.”
    Quote in the paperSubstantial claim
  • Findingown data

    Multihoming iOS mobile gaming apps are associated with higher user ratings.

    “we find that multihoming iOS mobile gaming apps are associated with higher user ratings.”
    Quote in the paperSubstantial claim
  • Findingown data

    There is no support for an impact of hardware autonomy on the relationship between multihoming and complement quality.

    “In contrast, we detect no support for an impact of hardware autonomy.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim. 55
  • May combine two claims. 16
  • The quote only partly states this claim. 2
  • Classified as probably not a substantial claim.

    Premisecitation

    Leveraging data for value creation in digital platform ecosystems is relevant for the strategic choices of complementors, such as their multihoming strategy, platform product design decisions regarding software and hardware autonomy, or the type of value capture.

    “leveraging data for value creation in digital platform ecosystems is relevant for the strategic choices of complementors (Cennamo, 2018;Chen et al., 2022), such as their multihoming strategy, platform product design decisions (Gregory et al., 2021) regarding software and hardware autonomy (Hein et al., 2020), or the type of value capture of platform participants”
    Quote in the paperSubstantial claim1 of 3 sources checked
    • cites Cennamo, 2018 source
    • cites Chen et al., 2022 source

      Split into 2 atoms — 1 confirmed, 1 partially supported, 0 disputed, 0 misattributed, 0 unverifiable. Expand the claim to see per-atom verdicts.

      Experimental — accuracy not yet measured
    • cites Gregory et al., 2021 source
  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    Data variety, updates, and extensions enable AI models to improve continuously and avoid biases or drifts.

    “In turn, however, data variety, updates, and extensions enable AI models to improve continuously and avoid biases or drifts, such as imprecise results due to obsolete data (Janiesch et al., 2021).”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites Janiesch et al., 2021 source

      In “Awareness of bias and drift in data” (p. 7), the paper says obsolete historical data can impair results and that periodic retraining is used to counter concept drift. It does not say that data variety, updates, and extensions continuously improve models or prevent bias and drift; it describes bias as inherent in data-based applications and drift as constant in real-world electronic markets. (LLM, conf=0.87)

      Experimental — accuracy not yet measured
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Due to the costs of innovation in complex digital platforms, complements perceived as high quality in one platform are not necessarily candidates for a multihoming strategy.

    “However, due to the costs of innovation in complex digital platforms (Cennamo et al., 2018), complements perceived as high quality in one platform are not necessarily candidates for a multihoming strategy.”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites Cennamo et al., 2018 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    iOS developers act in a mature ecosystem, characterized by competitive pressure on the complementor side.

    “In addition, iOS developers act in a mature ecosystem, characterized by competitive pressure on the complementor side (Cenamor, 2021;de Reuver et al., 2018).”
    Quote in the paperNot a substantial claim1 of 2 sources checked
    • cites Cenamor, 2021 source
    • cites de Reuver et al., 2018 source

      Section 3.3 (page unavailable) describes app developers publishing on iOS and Android and participating in overlapping platform ecosystems. It says platforms compete with other platforms, but does not characterize the iOS ecosystem as mature or describe competitive pressure among complementors. (LLM, conf=0.76)

      Experimental — accuracy not yet measured
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).

    Premisecitation

    Consumer value is multifaceted and susceptible to various factors, such as consumer characteristics, the offering under consideration, and the specific situation.

    “Consumer value is multifaceted and susceptible to various factors, such as consumer characteristics, the offering under consideration, and the specific situation (Henfridsson et al., 2018;Suseno et al., 2018).”
    Quote in the paperNot a substantial claim2 of 2 sources checked
    • cites Henfridsson et al., 2018 source

      “The Two Sides of Recombination” says use value differs among users and depends on which resources in an offering they value. “Outcomes” defines value in relation to a user in a particular context. These passages support variation by user, offering, and context for digital innovations, but do not establish the broader claim about consumer value generally or identify consumer characteristics as a factor. (LLM, conf=0.82)

      Experimental — accuracy not yet measured
    • cites Suseno et al., 2018 source
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing). May combine two claims.

    Premisecitation

    Platform users' consumption defines the value, suggesting that value is created in use rather than in exchange.

    “Ecosystem research emphasizes that platform users' consumption defines the value (Autio & Thomas, 2018;Henfridsson et al., 2018), suggesting that value is created”
    Quote in the paperNot a substantial claim1 of 3 sources checked
    • cites Autio & Thomas, 2018 source
    • cites Henfridsson et al., 2018 source
    • cites Lusch & Nambisan, 2015 source
  • Probably not a substantial claim: may not pass S2 (checkable).

    Premisecitation

    Due to network interaction, individual actors' choices affect other actors' value.

    “Due to network interaction, individual actors' choices affect other actors' value (Jacobides et al., 2024;Rochet & Tirole, 2003)”
    Quote in the paperNot a substantial claim2 of 2 sources checked
    • cites Jacobides et al., 2024 source
    • cites Rochet & Tirole, 2003 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Complementors can decide to approach new market opportunities, particularly when encountering strong competition within a market.

    “Beyond those strategic considerations within one platform ecosystem, complementors can also decide to approach new market opportunities, particularly when encountering strong competition within a market (Corts & Lederman, 2009;Nerbel & Kreutzer, 2023).”
    Quote in the paperNot a substantial claim2 of 2 sources checked
    • cites Corts & Lederman, 2009 source

      Section II (Industry Background; page unavailable) says game publishers may release titles on multiple platforms to reach a larger audience. Section III.B (Software supply; page unavailable) discusses how growth in rival platforms can draw software development away from a focal platform. These passages support pursuing users on other platforms, but do not establish that complementors seek new markets particularly because they face strong competition within a market. (LLM, conf=0.82)

      Experimental — accuracy not yet measured
    • cites Nerbel & Kreutzer, 2023 source
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).

    Premisecitation

    Multihoming complementors must determine a strategic balance in their resource investments to still serve consumer interests.

    “Hence, they must determine a strategic balance in their resource investments to still serve consumer interests (Kapoor & Agarwal, 2017).”
    Quote in the paperNot a substantial claim1 of 1 sources checked
    • cites Kapoor & Agarwal, 2017 source

      The Additional information section (page unavailable) says that participation in both iOS and Android may create resource-allocation challenges, supporting the multihoming and investment-balance aspect. It does not say that complementors must strike that balance to serve consumer interests; the paper frames the issue around sustaining complementors’ performance. (LLM, conf=0.84)

      Experimental — accuracy not yet measured
  • Classified as probably not a substantial claim.

    Premisecitation

    Data can be continuously processed and adapted to new contexts without diminishing as they are editable, portable, and recontextualizable.

    “Data can be continuously processed and adapted to new contexts without diminishing as they are editable, portable, and recontextualizable (Aaltonen et al., 2021).”
    Quote in the paperSubstantial claim1 of 1 sources checked
    • cites Aaltonen et al., 2021 source

      The Literature Review describes data as editable, portable, and recontextualizable, and Becoming a Data Commodity describes their iterative transformation and repurposing. But the paper does not establish that this happens without diminishing them; that section says data can gain and lose properties, while The Production of Data Tokens notes that editability can lead to loss of relevance. (LLM, conf=0.86)

      Experimental — accuracy not yet measured
  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing).

    Premisecitation

    Value creation for consumers occurs when the value produced by individual actors' efforts exceeds the value complementors capture.

    “Value creation for consumers occurs when the value produced by individual actors' efforts exceeds the value complementors capture (Jacobides et al., 2024;Lepak et al., 2007).”
    Quote in the paperNot a substantial claim1 of 2 sources checked
    • cites Jacobides et al., 2024 source

      Section 3.3 describes actors’ joint value production and value propositions for end customers. It does not say that consumer value creation occurs when the value produced by individual actors exceeds what complementors capture; section 4.3 instead discusses how value-capture tensions can discourage investment and reduce value delivered to customers. Page numbers are unavailable in our copy. (LLM, conf=0.82)

      Experimental — accuracy not yet measured
    • cites Lepak et al., 2007 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    The monetization of complementors' products might affect consumer satisfaction.

    “Complementors aim for high-quality outputs to meet users' expectations; however, the monetization of their products might affect consumer satisfaction (Cennamo et al., 2018;Clough & Wu, 2022).”
    Quote in the paperNot a substantial claim1 of 2 sources checked
    • cites Cennamo et al., 2018 source

      Section 3.1 says users assess complements’ quality, while the Introduction discusses the revenue incentive to develop for multiple platforms. Neither passage links product monetization to consumer satisfaction. Searches for monetization, pricing, and satisfaction found no passage making that connection. (LLM, conf=0.75)

      Experimental — accuracy not yet measured
    • cites Clough & Wu, 2022 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    In the context of multihoming, research suggests the specialization of complements toward a particular platform ecosystem potentially has a positive effect on complement quality.

    “In the context of multihoming, research suggests the specialization of complements toward a particular platform ecosystem potentially has a positive effect on complement quality (Cennamo et al., 2018;Kapoor & Agarwal, 2017).”
    Quote in the paperNot a substantial claim2 of 2 sources checked
    • cites Cennamo et al., 2018 source
    • cites Kapoor & Agarwal, 2017 source

      The Ecosystem Experience section links accumulated development experience to building a high-quality app, and Additional information notes that participation in both ecosystems may create resource-allocation challenges. However, the paper does not establish that specializing in one platform, rather than multihoming, improves complement quality; its main outcome is sustained superior performance, measured by app revenue ranking. The indexed passages provide no page numbers. (LLM, conf=0.76)

      Experimental — accuracy not yet measured
  • Probably not a substantial claim: may not pass S2 (checkable).

    Premisecitation

    As they design their digital product, complementors in platform ecosystems face a trade-off between value creation and value capture in their strategic decisions.

    “As they design their digital product, complementors in platform ecosystems face a trade-off between value creation and value capture in their strategic decisions (Cennamo & Santaló, 2019;Jacobides et al., 2024).”
    Quote in the paperNot a substantial claim1 of 2 sources checked
    • cites Cennamo & Santaló, 2019 source
    • cites Jacobides et al., 2024 source

      Section 3.3 (page not supplied) reports that videogame complementors underinvested in quality because they could not capture the value of their innovation. This connects product decisions, value creation, and value capture, but does not establish the claimed general trade-off faced by complementors when designing digital products. (LLM, conf=0.81)

      Experimental — accuracy not yet measured
  • Classified as probably not a substantial claim.

    Premisecitation

    On the software level, complementors rely on platform-specific boundary resources, such as SDKs, that platforms provide to create ties to a particular ecosystem.

    “On the software level, complementors rely on platform-specific boundary resources, such as SDKs, that platforms provide to create ties to a particular ecosystem (Engert et al., 2022;Zhao & Aaltonen, 2023).”
    Quote in the paperSubstantial claim1 of 2 sources checked
    • cites Engert et al., 2022 source
    • cites Zhao & Aaltonen, 2023

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    Of all iOS gaming apps within the dataset, 54.79% were initially launched on the iOS platform.

    “Of all iOS gaming apps within our dataset, 54.79% were initially launched on the iOS platform.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The bivariate correlations display a negative relationship between app Age and Multihoming (ß = -0.108; p < 0.001), indicating developers are more likely to choose multihoming with newer apps.

    “The bivariate correlations display a negative relationship between our control variable app Age in months since initial release with Multihoming (ß = -0.108;p < 0.001), indicating that developers are more likely to choose multihoming with newer apps and vice versa.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Findingown data

    The relationship between Multihoming and Complement Quality is moderated in the absence of Direct Monetization (ß = 0.379; p < 0.001) and, less statistically significant, its presence (ß = 0.032; p < 0.050).

    “The simple slope test indicates this relationship is moderated in case of the absence of Direct Monetization (ß = 0.379; p < 0.001) and, less statistically significant, its presence (ß = 0.032; p < 0.050).”
    Quote in the paperSubstantial claim
    • The authors state this as an assumption: The dependent variable follows a gamma distribution with a logarithmic link function.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The goodness-of-fit of the GLM models, measured by deviance, continuously decreases, indicating an improving model fit of the hierarchical approach.

    “To consider the goodness-of-fit of our GLM models, we rely on the deviance, which is continuously decreasing and thus indicates an improving model fit of our hierarchical approach.”
    Quote in the paperNot a substantial claim
    • The authors state this as an assumption: The dependent variable follows a gamma distribution with a logarithmic link function.
  • May combine two claims.

    Findingown data

    Propensity score matching estimates an average treatment effect on the treated apps (ß = 0.229; p < 0.001), suggesting that multihoming apps exhibit a higher average rating than singlehoming apps matched based on control variables.

    “The estimated average treatment effect on the treated apps (ß = 0.229; p < 0.001) suggests that multihoming apps exhibit a higher average rating than singlehoming apps that we match based on the control variables.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Findingown data

    The interaction between Multihoming and Software Autonomy is significant only for higher levels of independence (ß = 0.178; p < 0.001) and not lower levels (ß = 0.031; p = 0.183).

    “We estimate the marginal effect of the interaction with a simple slope test (Aiken et al., 1991) to confirm that this interaction term is significant only for higher levels of independence (ß = 0.178; p < 0.001) and not lower levels (ß = 0.031; p = 0.183)”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Aiken et al., 1991

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • The authors state this as an assumption: The dependent variable follows a gamma distribution with a logarithmic link function.
  • The quote only partly states this claim.

    Findingown data

    In the GLM for iOS gaming apps, the interaction of multihoming and hardware autonomy has no significant association with complement quality (coefficient 0.007, n.s.).

    “Multihoming × Hardware Autonomy | 0.007”
    Quote in the paperNot a substantial claim
  • The quote only partly states this claim.

    Findingown data

    In the GLM for iOS gaming apps, software autonomy has no significant association with complement quality (coefficient 0, n.s.).

    “Software Autonomy | 0”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Premisereasoning

    It remains understudied how established platform ecosystem dynamics such as multihoming affect value creation through the novel theoretical lens of data network effects.

    “In particular, it remains understudied (1) how established platform ecosystem dynamics such as multihoming affect value creation through the novel theoretical lens of data network effects, (2) how data network effects extend to the complement-level through data-driven feedback loops, and (3) how complementors' decisions on value capture influence the process of value creation.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. May combine two claims.

    Premisecitation

    Data network effects emerge from faster and more precise insights into consumer data by deploying AI capabilities in platform ecosystems, which may affect perceived consumer quality.

    “Accordingly, data network effects emerge from faster and more precise insights into consumer data by deploying AI capabilities in platform ecosystems, which may affect perceived consumer quality (Clough & Wu, 2022;Gregory et al., 2021).”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Clough & Wu, 2022 source
    • cites Gregory et al., 2021 source
  • Classified as probably not a substantial claim.

    Premisecitation

    Recent technological innovations, such as multiplatform SDKs or AI-based developer tools, have reduced the complexity of cross-platform application development.

    “Recent technological innovations, such as multiplatform SDKs or AI-based developer tools, have reduced the complexity of cross-platform application development (Kang et al., 2019;Zhao & Aaltonen, 2023).”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Kang et al., 2019

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Zhao & Aaltonen, 2023

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    The availability of complements significantly influences consumer value creation within the ecosystem, which is crucial for sustainable platform success.

    “The availability of complements significantly influences consumer value creation within the ecosystem, which is crucial for sustainable platform success (Tian et al., 2022).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Tian et al., 2022 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Multihoming complementors become part of a larger, more diverse group of peers whose activities might influence them.

    “Third, multihoming complementors become part of a larger, more diverse group of peers whose activities might influence them (Cenamor, 2021;Srinivasan & Venkatraman, 2018).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Cenamor, 2021 source
    • cites Srinivasan & Venkatraman, 2018 source
  • May combine two claims.

    Premisecitation

    Multihoming grants complementors access to a wider user base and, accordingly, to significantly more and increasingly diverse user data feeding into AI models for data-driven learning.

    “Multihoming grants complementors access to a wider user base (Tavalaei & Cennamo, 2021) and, accordingly, to significantly more and increasingly diverse user data feeding into AI models for data-driven learning.”
    • Also stated in: § Conceptual model and hypotheses development · plain
      “By providing complements across multiple ecosystems, developers extend their potential market and gather data from a significantly larger and more diverse user base (Cennamo et al., 2018;Kang, 2022;Kang et al., 2019).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Tavalaei & Cennamo, 2021 source
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Premisenone given

    It remains understudied how data network effects extend to the complement level through data-driven feedback loops.

    “In particular, it remains understudied (1) how established platform ecosystem dynamics such as multihoming affect value creation through the novel theoretical lens of data network effects, (2) how data network effects extend to the complement-level through data-driven feedback loops, and (3) how complementors' decisions on value capture influence the process of value creation.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Complementors can incorporate AI functionalities, thereby facilitating data network effects of data-driven learning by choosing suitable SDKs.

    “Complementors can also incorporate AI functionalities, thereby facilitating data network effects of data-driven learning by choosing suitable SDKs (Gregory et al., 2021), such as platform-agnostic tools to monitor user behavior (Unity Technologies, 2024).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Gregory et al., 2021 source
    • cites Unity Technologies, 2024

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Regular quality updates positively affect complement performance.

    “Regular quality updates positively affect complement performance (Lee & Raghu, 2014).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Lee & Raghu, 2014 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Multihoming allows complementors to access a broader audience by operating on more than one platform.

    “Second, multihoming allows complementors to access a broader audience by operating on more than one platform (Tavalaei & Cennamo, 2021).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Tavalaei & Cennamo, 2021 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Digital platform ecosystems commonly draw on consumer ratings of product quality as a measure indicating the value the platform offering has for its users.

    “Accordingly, digital platform ecosystems commonly draw on consumer ratings of product quality as a measure indicating the value the platform offering has for its users (Cennamo & Santaló, 2019;Kircher & Foerderer, 2024).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Cennamo & Santaló, 2019 source
    • cites Kircher & Foerderer, 2024 source
  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Premisenone given

    It remains understudied how complementors' decisions on value capture influence the process of value creation.

    “In particular, it remains understudied (1) how established platform ecosystem dynamics such as multihoming affect value creation through the novel theoretical lens of data network effects, (2) how data network effects extend to the complement-level through data-driven feedback loops, and (3) how complementors' decisions on value capture influence the process of value creation.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Novel frameworks and toolkits for mobile app developers, such as Google's Flutter, allow the platform-agnostic development of complements based on a single codebase.

    “Novel frameworks and toolkits for mobile app developers, for instance Google's Flutter, allow the platform-agnostic development of complements based on a single codebase (Google LLC, 2024).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Google LLC, 2024

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Increased interaction on the same side of a network increases utility through economies of scale.

    “Increased interaction on the same side of a network increases utility through economies of scale (Karhu et al., 2024;Katz & Shapiro, 1985)”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Karhu et al., 2024 source
    • cites Katz & Shapiro, 1985

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Study design and conductown data

    The model results with alternative operationalizations remain stable, inferring that findings are largely unaffected by measurement errors of key variables.

    “As the model results with alternative operationalizations remain stable, we infer that our findings are largely unaffected by measurement errors of our key variables.”
    Quote in the paperNot a substantial claim
    • The authors state this as an assumption: The dependent variable follows a gamma distribution with a logarithmic link function.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Mobile device users tend to singlehome on one platform, meaning they use only one mobile device or one operating system.

    “Mobile device users tend to singlehome on one platform, meaning they use only one mobile device or one operating system (Kang et al., 2019;Zhao & Aaltonen, 2023).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Kang et al., 2019

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

    • cites Zhao & Aaltonen, 2023

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • May combine two claims.

    Interpretationnone given

    The potential to leverage user data affects complementors' strategic choices, including multihoming across different platforms, designing products with greater autonomy from the platform technology, or monetizing their product.

    “The potential to leverage user data affects complementors' strategic choices, including multihoming across different platforms, designing products with greater autonomy from the platform technology, or monetizing their product.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    Random sample checks on historic iOS app pages using the Internet Archive service were conducted to ensure data validity.

    “Further, we conducted random sample checks on historic iOS app pages using the Internet Archive service to ensure data validity.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationreasoning

    To sustain performance by providing high consumer value, complementors depend on steady investments and financial resources for product innovation.

    “Thus, to sustain performance by providing high consumer value, complementors depend on steady investments and financial resources for product innovation.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Platform researchers are interested in the impact of multihoming on quality.

    “Thus, platform researchers are interested in the impact of multihoming on quality (Kang et al., 2019).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Kang et al., 2019

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductnone given

    The study examines major endogeneity sources-omitted variables bias, sample selection bias, and potential measurement errors-to improve the robustness of model results.

    “Additionally, we examine the major endogeneity sources-omitted variables bias, sample selection bias, and potential measurement errors-to improve the robustness of our model results.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationcitation

    Data network effects are relevant not only for platform providers but also influence complementors' strategic considerations.

    “Hence, data network effects are relevant not only for platform providers (Gregory et al., 2021) but also influence complementors' strategic considerations.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Gregory et al., 2021 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    The study fits the GLM in a hierarchical approach to ensure transparency on the contribution of explanatory variables to the variance of the dependent variable.

    “To ensure transparency on the contribution of the explanatory variables to the variance of our dependent variable, we fit the GLM in a hierarchical approach.”
    Quote in the paperNot a substantial claim
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    The study addresses potential concerns regarding multicollinearity by following the three-step procedure by Kalnins (2018).

    “By following the three-step procedure by Kalnins (2018), we address potential concerns regarding multicollinearity.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Kalnins (2018) source
  • May combine two claims.

    Study design and conductown data

    The inverse Mills ratio is statistically significant in the main model, indicating systematic differences between gaming and business apps that affect the model's results.

    “The inverse Mills ratio is statistically significant in our main model, indicating systematic differences between gaming and business apps that affect our model's results.”
    Quote in the paperSubstantial claim
    • The authors state this as an assumption: The dependent variable follows a gamma distribution with a logarithmic link function.
  • May combine two claims.

    Study design and conductown data

    The instruments (Contains Violence and US-Operated) exhibit predictive validity for Multihoming (F = 18.49; p < 0.001) and are exogenous as both Sargan (p = 0.620) and Hausman (p = 0.193) tests are statistically insignificant.

    “These instruments exhibit predictive validity for Multihoming (F = 18.49; p < 0.001) and are exogenous as both the Sargan (p = 0.620) and Hausman (p = 0.193) tests are statistically insignificant.”
    Quote in the paperSubstantial claim
    • The authors state this as an assumption: The instruments (Contains Violence and US-Operated) affect the independent variable rather than the dependent variable.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Complementors aim to keep a certain independence from the dominant platform provider.

    “Thus, complementors aim to keep a certain independence from the dominant platform provider (Cenamor, 2021;Srinivasan & Venkatraman, 2018).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Cenamor, 2021 source
    • cites Srinivasan & Venkatraman, 2018 source
  • Classified as probably not a substantial claim.

    Study design and conductnone given

    Data completeness and consistency were ensured by focusing on mobile gaming apps ranked in the top 500 in the USA within the past 5 years.

    “We ensured data completeness and consistency by focusing on mobile gaming apps ranked in the top 500 in the USA within the past 5 years.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Study design and conductown data

    Given the chosen context of the empirical study, the authors are limited to theorizing about the implications of data network effects on value creation reflected in increased complement quality.

    “Second, given the chosen context of our empirical study, we are limited to theorizing about the implications of data network effects on value creation reflected in increased complement quality.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: Complement quality (average star rating of app) reflects consumer value creation.
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    A platform's AI capability leads to greater value as the more a platform learns from the data it collects on users, the more valuable it becomes to each user.

    “A platform's AI capability leads to greater value as the more a platform learns from the data it collects on users, the more valuable it becomes to each user (Clough & Wu, 2022;Gregory et al., 2021)”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Clough & Wu, 2022 source
    • cites Gregory et al., 2021 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    For multihoming complementors, accessing consumer data from various sources is particularly beneficial for targeted advertising.

    “For multihoming complementors, accessing consumer data from various sources is particularly beneficial for targeted advertising (Ritala & Karhu, 2023).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Ritala & Karhu, 2023 source
  • Classified as probably not a substantial claim.

    Premisecitation

    Decoupling an app from the platform's hardware ensures platform changes do not directly affect the app.

    “Decoupling an app from the platform's hardware ensures platform changes do not directly affect the app (Dellermann & Reck, 2017).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Dellermann & Reck, 2017 source
  • May combine two claims.

    Interpretationcitation

    While multihoming grants complementors access to more and increasingly diverse user data, greater software autonomy allows them to deploy SDKs to implement data network effects, independently of the platform provider's AI capabilities and interests.

    “Thus, while multihoming grants complementors access to more and increasingly diverse user data, greater software autonomy allows them to deploy SDKs to implement data network effects (Gregory et al., 2021;TensorFlow, 2024), independently of the platform provider's AI capabilities and interests.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Gregory et al., 2021 source
    • cites TensorFlow, 2024

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Increased variety of complements within a network increases utility through economies of scope.

    “Increased variety of complements within a network increases utility through economies of scope (Karhu et al., 2024;Katz & Shapiro, 1985)”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Karhu et al., 2024 source
    • cites Katz & Shapiro, 1985

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Classified as probably not a substantial claim.

    Premisecitation

    Research indicates that overall consumer satisfaction decreases when gaming users need to purchase additional capabilities to increase their chances of winning, with the purchase request triggered by user-specific activities.

    “For instance, research indicates that overall consumer satisfaction decreases when gaming users need to purchase additional capabilities to increase their chances of winning, with the purchase request triggered by user-specific activities (Clough & Wu, 2022).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Clough & Wu, 2022 source
  • Classified as probably not a substantial claim.

    Premisecitation

    Greater software independence from the focal platform helps developers realize the benefits of learning from others.

    “Greater software independence from the focal platform helps developers realize the benefits of learning from others (Cenamor, 2021).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Cenamor, 2021 source
  • Classified as probably not a substantial claim.

    Interpretationcitation

    The multihoming complementor can translate faster and more precise predictions from user data into higher consumer value with data network effects without the risk of limited or already obsolete complement improvements.

    “Hence, the multihoming complementor can translate faster and more precise predictions from user data into higher consumer value with data network effects (Gregory et al., 2021) without the risk of limited or already obsolete complement improvements.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Gregory et al., 2021 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    On a hardware level, complementors can leverage device-specific components supplied by the platform provider, such as the camera module or sensors of a mobile device.

    “On a hardware level, complementors can leverage device-specific components supplied by the platform provider, such as the camera module or sensors of a mobile device (Yoo et al., 2010).”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Yoo et al., 2010 source
  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    A sufficiently large installed base of users affects products' utility for any user due to possible interaction.

    “A sufficiently large installed base of users affects products' utility for any user due to possible interaction (Agarwal et al., 2023)”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Agarwal et al., 2023

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S1 (asserted), S4 (based).

    Interpretationcitation

    When interacting with other complementors (same-sided), complementors with lower dependence on a particular platform can leverage a greater variety of AI capabilities and deploy them to improve consumer value.

    “When interacting with other complementors (same-sided), complementors with lower dependence on a particular platform can leverage a greater variety of AI capabilities and deploy them to improve consumer value.”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Interpretationown data

    The paper's findings reveal a value-diminishing impact of both indirect and direct monetization measures in the context of multihoming.

    “Our findings reveal a value-diminishing impact of both indirect and direct monetization measures in the context of multihoming.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning

    The positive cross-side data network effects from multihoming decrease if complementors leverage a broadened user base for data-driven learning and apply the insights to capture value.

    “Hence, we argue that the positive cross-side data network effects from multihoming decrease if complementors leverage a broadened user base for data-driven learning and apply the insights to capture value.”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim.

    Interpretationreasoning

    For short, iterative innovation cycles, such as mobile apps' continuous version updates, a platform-agnostic complement design strengthens positive data network effects, enabling consumer value from multihoming.

    “However, for short, iterative innovation cycles, such as mobile apps' continuous version updates, we argue that a platform-agnostic complement design strengthens positive data network effects, enabling consumer value from multihoming.”
    Quote in the paperSubstantial claim
  • Classified as probably not a substantial claim.

    Premisecitation

    Multihoming effects on value creation depend on complement design and platform characteristics.

    “Multihoming effects on value creation depend on complement design and platform characteristics (Tavalaei & Cennamo, 2021;Zhao & Aaltonen, 2023)”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites Tavalaei & Cennamo, 2021 source
    • cites Zhao & Aaltonen, 2023

      Couldn’t be matched to a paper in Crossref, so it can’t be checked.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    The study investigates variance in complement quality using cross-sectional data, so it cannot capture data network effects that occur over time as feedback loops.

    “First, while we investigate variance in complement quality using cross-sectional data, data network effects presumably occur over time as feedback loops (Clough & Wu, 2022;Karhu et al., 2024).”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites Clough & Wu, 2022 source
    • cites Karhu et al., 2024 source
  • May combine two claims.

    Premisecitation

    By decoupling apps from the underlying platform, developers are more independent of the platform provider and less affected by changes in the platform's architecture.

    “By decoupling apps from the underlying platform, developers are more independent of the platform provider and less affected by changes in the platform's architecture (Dellermann & Reck, 2017).”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Dellermann & Reck, 2017 source
69 of 69
  • The paper relies on this without support.

    Complementors significantly contribute to the value that consumers derive from a platform through its offerings.

    “Complementors significantly contribute to the value that consumers derive from a platform through its offerings.”
  • The paper relies on this without support.

    Multihoming complementors must accommodate the variety of technology infrastructures across platforms and adapt their complements accordingly.

    “Multihoming complementors must also accommodate the variety of technology infrastructures across platforms and adapt their complements accordingly.”
  • The authors state this as an assumption.

    The dependent variable follows a gamma distribution with a logarithmic link function.

    “Having analyzed the distribution of our dependent variable, we assume a gamma distribution and logarithmic link function, as recommended for modeling positively skewed data (Lee et al., 2023).”
  • The authors state this as an assumption.

    Heteroscedasticity is present in the model.

    “We expect heteroscedasticity to be present in our model (Breusch & Pagan, 1979) and thus include robust standard errors.”
  • The authors state this as an assumption.

    Greater hardware autonomy from the platform provider strengthens cross-side data network effects.

    “We assume that greater hardware autonomy from the platform provider, meaning lower complement reliance on particular device components, strengthens cross-side data network effects.”
  • The authors state this as an assumption.

    The instruments (Contains Violence and US-Operated) affect the independent variable rather than the dependent variable.

    “Our instruments concern the content of apps (Contains Violence) and their regional origin (US-Operated), as we expect that they affect our independent rather than our dependent variable.”
  • The paper relies on this without support.

    Complement quality (average star rating of app) reflects consumer value creation.

    “Complement Quality [Average star rating of app]”
7 of 7

Cites

Flagged first, then by citations

1 of the 63 references couldn’t be matched to a known paper.

Research works printed but not linked: 8

  1. Aiken, L. S., West, S. G., & Reno, R. R. (1991). Multiple regression: Testing and interpreting interactions (Reprint 2010). Newbury Park, Calif.: SAGE.
  2. Kang, C., Aaltonen, A., & Henfridsson, O. (2019). The impact of platform entry strategies on the quality of complements in multihoming. ICIS 2019 Proceedings. https://aisel.aisnet.org/icis2019/is_heart_of_innovation_ecosystems/innovation_ecosystems/3
  3. Kang, C. (2022). The impact of cross-platform boundary resources on the quality of multihomed apps (Doctoral dissertation, University of Warwick).https://wrap.warwick.ac.uk/id/eprint/166591/
  4. Katz, M. L., & Shapiro, C. (1985). Network externalities, competition, and compatibility. American Economic Review, 75(3), 424–440.
  5. Kennedy, P. (1998). A guide to econometrics (4th ed). MIT Press.
  6. Vorotyntseva, Y., Aaltonen, A., Kumar, S., & Pavlou, P. (2022). Can platform competition drive ratings inflation? The impact of vertical spillover effects. ICIS 2022 Proceedings. https://aisel.aisnet.org/icis2022/online_reviews/online_reviews/5
  7. Wu, X., & Pang, M.-S. (2021). How data privacy regulations affect competition: Empirical evidence from mobile application market. Proceedings of the 42nd International Conference on Information Systems. https://aisel.aisnet.org/icis2021/cyber_security/cyber_security/4
  8. Zhao, Z., & Aaltonen, A. (2023). Kill two birds with one stone: Using multihoming boundary resources in mobile app development. AMCIS 2023 Proceedings. https://aisel.aisnet.org/amcis2023/eco_systems/eco_systems/4

Authors
Knorr, C., Erath, M., Saesen, J., Kindermann, B., & Strese, S.
Affiliations
  • TU Dortmund University (DE)
  • Technische Universität Braunschweig (DE)
Corresponding author
Knorr, Clarissa
Venue
Electronic Markets
Published
2025-09-01
Volume
35
Issue
1
ISSN
  • 1019-6781 (ISSN-L)
  • 1422-8890
OpenAlex
W4413874785
Cited by
0
References
63
FWCI
0.00
Type
journal article
Language
en
Open access
Locations
  • Electronic Markets (publishedVersion, cc-by)
  • Econstor (Econstor) (submittedVersion, cc-by)
Funders
Technische Universität Dortmund
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Diverse Legal and Medical Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
multihoming, customer value creation, value capture, perceived quality, digital platform ecosystems, artificial intelligence

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Claims read by deepseek-v4.1-flash under definition version 3 (extract-v3) on 2026-10-08.

Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-08.

Cited sources are checked by gpt-6-sol.

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