The impact of perceptual interactions on perceived flavor
Abstract
When eating or drinking, the individual experiences a multitude of sensations, including taste, smell, touch, temperature, sight, sound, and sometimes pain/irritation. This multi-faceted sensory experience is the underpinning of perceived flavor, although certainly some sensations contribute more than others. This paper reviews how all these sensations interact, both on a perceptual and a physical level, and discusses the resulting impact each has on flavor ratings. Interactions between taste and smell, and interactions of the remaining sensations will be discussed. Finally, practical implications of these interactions for sensory evaluation are discussed.
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A disconfirmation of expectations occurs when the perceived liking after consumption is below the expected liking, which may occur when the visual cues misrepresent the taste, odor, and flavor of the product.
“A disconfirmation of expectations occurs when the perceived liking after consumption is below the expected liking, which may occur when the visual cues misrepresent the taste, odor, and flavor of the product [39].”
From Role of Sensory Evaluation in Consumer Acceptance of Plant-Based Meat Analogs and Meat Extenders: A Scoping Review (2020) · cites this paper as [39]
Both food-intrinsic sensory factors and food-extrinsic factors play a role in determining whether we accept and how we perceive food and beverages.
“Alarge body of research now supports the view that both food-intrinsic sensory factors (e.g., product colour, aroma, texture, viscosity, etc.) as well as food-extrinsic factors (e.g., visual, olfactory, and tactile”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [2]
Aromas such as caramel, vanilla, and berry flavours increase the perception of sweetness, at least in Western participants.
“Aromas such as caramel, vanilla, and berry flavours have been found to increase the perception of sweetness, at least in Western participants (e.g., [2,44,45,93-100], see References [1,101] for reviews).”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [2]
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The multisensory perception of flavor
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“A disconfirmation of expectations occurs when the perceived liking after consumption is below the expected liking, which may occur when the visual cues misrepresent the taste, odor, and flavor of the product [39].”
BackgroundThe role of expectancy in sensory and hedonic evaluation: The case of smoked salmon ice-cream
Yeomans, M. R., Chambers, L., Blumenthal, H., & Blake, A. (2008) · Food Quality and Preference · doi:10.1016/j.foodqual.2008.02.009 · Cited by 350 · see citing works
Grape expectations: The role of cognitive influences in color-flavor interactions
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Sensory dominance in combinations of audio, visual and haptic stimuli
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Effect of background noise on food perception
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“, for intrinsic factors [2,4,5] and for extrinsic factors [6–12]).”
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“…a food, perhaps for the first time, a disconfirmation of expectations occurs if the score of perceived liking after consumption is lower than the score of expected liking, meaning that the product’s appearance misrepresents other characteristics like odor, taste, and flavor (Delwiche, 2004).”
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The role of congruency in taste-odor interactions
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How can aroma-related cross-modal interactions be analysed? A review of current methodologies
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Oral referral: On the mislocalization of odours to the mouth
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Retronasal odor enhancement by salty and umami tastes
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Investigation of the effects of color on judgments of sweetness using a taste adaptation method
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Flavor binding: Its nature and cause
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- Authors
- Delwiche, J.
- Affiliations
- The Ohio State University (US)
- Corresponding author
- Delwiche, Jeannine
- ORCID
- Delwiche, Jeannine
- Venue
- Food Quality and Preference
- Publisher
- Elsevier BV
- Published
- 2004-03
- Volume
- 15
- Issue
- 2
- Pages
- 137-146
- ISSN
- 0950-3293 (ISSN-L)
- OpenAlex
- W2145015991
- Cited by
- 563
- References
- 114
- Citations by year
- 2026: 14 · 2025: 23 · 2024: 23 · 2023: 32 · 2022: 37 · 2021: 31 · 2020: 41 · 2019: 35 · 2018: 24 · 2017: 29 · 2016: 31 · 2015: 47 · 2014: 26 · 2013: 22 · 2012: 34
- FWCI
- 11.59
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Food Quality and Preference (publishedVersion)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
- Health Sciences › Nursing › Nutrition and Dietetics › Biochemical Analysis and Sensing Techniques
- Keywords
- multisensory interaction, sensory perception, sensory evaluation, touch, temperature, sound, visual cues, olfaction
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