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“I Know Things They Don’t Know!”: The Role of Need for Uniqueness in Belief in Conspiracy Theories
Open accessAbstract
Abstract. In the current research, we investigated whether belief in conspiracy theories satisfies people’s need for uniqueness. We found that the tendency to believe in conspiracy theories was associated with the feeling of possessing scarce information about the situations explained by the conspiracy theories (Study 1) and higher need for uniqueness (Study 2). Further two studies using two different manipulations of need for uniqueness (Studies 3 and 4) showed that people in a high need for uniqueness condition displayed higher conspiracy belief than people in a low need for uniqueness condition. This conclusion is strengthened by a small-scale meta-analysis. These studies suggest that conspiracy theories may serve people’s desire to be unique, highlighting a motivational underpinning of conspiracy belief.
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“conspiracy beliefs are higher when people want to (1) feel good about themselves and the groups they belong to [31,32,21]”
From The dark side of social movements: social identity, non-conformity, and the lure of conspiracy theories (2020) · cites this paper as [32]
Experimental — accuracy not yet measuredIn the citing paper
“studies found that stronger uniqueness needs were linked to stronger conspiracy theory beliefs [31,32,36].”
From The dark side of social movements: social identity, non-conformity, and the lure of conspiracy theories (2020) · cites this paper as [32]
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“all conspiracy theories assert to know of secret information [32]”
From The dark side of social movements: social identity, non-conformity, and the lure of conspiracy theories (2020) · cites this paper as [32]
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Cited by
Sorted by citations
Understanding Conspiracy Theories
Douglas, K. M., Uscinski, J. E., Sutton, R. M., Cichocka, A., Nefes, T., Ang, C. S., & Deravi, F. (2019) · Political Psychology · doi:10.1111/pops.12568 · Cited by 1,511
Imhoff, R., & Lamberty, P. (2020) · Social Psychological and Personality Science · doi:10.1177/1948550620934692 · Cited by 722
“This is relevant, as endorsement of conspiracy beliefs has been associated with an increased need for uniqueness in both correlational and experimental studies (Imhoff & Lamberty, 2017; Lantian et al., 2017).”
BackgroundDouglas, K. M. (2021) · Group Processes & Intergroup Relations · doi:10.1177/1368430220982068 · Cited by 404
“For instance, people are more likely to believe in conspiracy theories if they need to feel unique compared to others (Lantian et al., 2017), feel a need to belong (Graeupner & Coman, 2017), or feel that their group is underappreciated (Cichocka et al., 2016) or under threat (Jolley et al., 2018).”
BackgroundBiddlestone, M., Green, R., & Douglas, K. M. (2020) · British Journal of Social Psychology · doi:10.1111/bjso.12397 · Cited by 330
“For example, the need for uniqueness, which is argued to be a central feature of individualism (e.g., Cai et al., 2018;Wang, Fan, & Ouyang, 2017), consistently predicts conspiracy beliefs (Hart & Graether, 2018; Lantian et al., 2017).”
BackgroundDouglas, K. M., & Sutton, R. M. (2022) · Annual Review of Psychology · doi:10.1146/annurev-psych-032420-031329 · Cited by 376
Metadata
- Authors
- Lantian, A., Muller, D., Nurra, C., & Douglas, K. M.
- Affiliations
- Université Paris Nanterre (FR)
- Univ. Grenoble Alpes, Grenoble, France
- Université Grenoble Alpes (FR)
- University of Kent (GB)
- Venue
- Social Psychology
- Publisher
- Hogrefe Publishing Group
- Published
- 2017-07
- Volume
- 48
- Issue
- 3
- Pages
- 160-173
- ISSN
- 1864-9335 (ISSN-L)
- 2151-2590
- OpenAlex
- W2735482984
- Cited by
- 176
- References
- 96
- Citations by year
- 2026: 15 · 2025: 22 · 2024: 26 · 2023: 21 · 2022: 31 · 2021: 26 · 2020: 18 · 2019: 7 · 2018: 10
- FWCI
- 24.51
- Type
- journal article
- Language
- en
- Open access
- green
- doi.org
- Locations
- Social Psychology (publishedVersion)
- Kent Academic Repository (University of Kent) (submittedVersion)
- HAL (submittedVersion, other-oa)
- HAL (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Paranormal Experiences and Beliefs
- Keywords
- conspiracy theories, need for uniqueness, conspiracy beliefs
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