Cited by 197Misinformation and Its ImpactsSocial and Intergroup PsychologyTerrorism, Counterterrorism, and Political Violence

The dark side of social movements: social identity, non-conformity, and the lure of conspiracy theories

Open access
Sternisko, Anni, Cichocka, Aleksandra, Van Bavel, Jay J·2020·Current Opinion in Psychology

Abstract

Social change does not always equal social progress-there is a dark side of social movements. We discuss conspiracy theory beliefs - beliefs that a powerful group of people are secretly working towards a malicious goal - as one contributor to destructive social movements. Research has linked conspiracy theory beliefs to anti-democratic attitudes, prejudice and non-normative political behavior. We propose a framework to understand the motivational processes behind conspiracy theories and associated social identities and collective action. We argue that conspiracy theories comprise at least two components - content and qualities-that appeal to people differently based on their motivations. Social identity motives draw people foremost to contents of conspiracy theories while uniqueness motives draw people to qualities of conspiracy theories.

AI snapshot

Written from the paper’s full text.

TL;DR

This conceptual article argues that conspiracy theories contribute to destructive, anti-democratic social movements, and proposes that conspiracy theories lure people through two distinct components—content and qualities—that appeal differently depending on people's motives. Social identity motives are proposed to draw people primarily to the content of a conspiracy theory, while uniqueness motives draw them primarily to its qualities.

Key findings

  • Conspiracy theory beliefs are linked in the reviewed literature to political alienation and cynicism, decreased intentions to volunteer for charity, reduced engagement in normative democratic practices like voting, and motivation for unlawful anti-democratic behavior (e.g., attacking people in power); they are also linked to right-wing authoritarianism, political extremism across the spectrum, and grandiose beliefs about the nation.
  • The paper proposes that conspiracy theories comprise at least two motivational allures: *content* (the unique narrative elements—specific conspirator, goal, events explained) and *qualities* (structural properties common to all conspiracy theories, e.g., being epistemic and counter-normative).
  • Social identity motives are argued to draw people foremost to content: e.g., before the 2012 U.S. election Democrats and Republicans equally expected electoral fraud, but after Obama's re-election Republicans were more likely to believe fraud had occurred; collective narcissism was associated with belief that foreign governments, but not the U.S. government, conspire.
  • Uniqueness motives are argued to draw people foremost to qualities: participants with high (vs. low) uniqueness needs were only more likely to believe a novel conspiracy theory if it was supported by a minority (vs. majority) of people.
  • Cited contextual figures: U.S. measles cases rose from 86 in 2016 to 1,282 in 2019; the current European Parliament holds as many as nine far-right parties; the hashtag #Qanon was used almost as many times (15 million) as #metoo.

Methods

  • Design: conceptual/theoretical article proposing a framework; no new empirical data are collected or analyzed.
  • Evidence base: synthesis of prior published research on conspiracy beliefs, social identity, collective narcissism, uniqueness needs, and political behavior, illustrated with examples (e.g., "The Great Replacement," QAnon, 9/11, electoral fraud beliefs).
  • Main analysis: theoretical distinction between content-drawn motives (social identity) and quality-drawn motives (epistemic, uniqueness), used to generate predictions about conspiracy-linked social movements; the authors note they use "conspiracy theory beliefs" as an overarching, simplifying term across studies that differ in focus on real-world conspiracy theories, novel conspiracy theories, conspiracy thinking, and conspiracy mentality.

Limitations

  • Stated: the motivational distinction between content and qualities is "a theoretical one"; in the real world none of the constructs operate in isolation, people are driven by multiple motives, and motives can interact with each other as can content and qualities.
  • Stated: studies differ in their focus on beliefs in real-world conspiracy theories, novel conspiracy theories, conspiracy thinking, and conspiracy mentality, and it "goes beyond this paper" to discuss and address psychological differences between these constructs.
  • Evident from the text: the framework's predictions (e.g., about "The Great Replacement," fringe movements, liberals' uniqueness needs) are not empirically tested here, and the article explicitly focuses only on destructive movements associated with conspiracy theories while acknowledging that some (true) conspiracy theories can foster democratic and progressive movements.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.1016/j.copsyc.2020.02.007

Cites

48 of 48 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 64 cited sources checked · 0 supported · 0 flagged

  • Interpretationreasoning

    Many conspiracy theories are closely intertwined with some of today's most powerful, destructive social movements.

    “Though not all conspiracy theories are wrong, irrational, or harmful for society, many of them are in fact closely intertwined with some of today's most powerful, destructive social movements.”
    Quote in the paperNot a substantial claim
  • Interpretationcitation

    Conspiracy theories can be one reason for social movements that threaten social health, economic prosperity, and democratic principles.

    “We argue that conspiracy theories --theories that a powerful group of people are secretly working towards a malevolent or unlawful goal [8**] can be one reason.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites 8**

      Not checked in the free run.

  • Interpretationcitation

    Beliefs in certain conspiracies can pose a serious threat to democracy.

    “While healthy skepticism of government and elites is necessary for a functioning democracy, beliefs in certain conspiracies can pose a serious threat to democracy.”
    Quote in the paperSubstantial claim
  • Premisecitation

    Conspiracy theory beliefs are linked to decreased intentions to volunteer for a charity.

    “decreased intentions to 1 volunteer for a charity [13]”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [13] source

      Not checked in the free run.

  • Premisecitation

    Conspiracy theory beliefs demotivate people to engage in normal, democratic practices like voting.

    “demotivate people to engage in normal, democratic practices [see 14] like voting [15, but see 16].”
    Quote in the paperSubstantial claim0 of 3 sources checked
    • cites [14]

      Not checked in the free run.

    • cites [15] source

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    • cites [16]

      Not checked in the free run.

  • May combine two claims. 6
  • Classified as probably not a substantial claim. 2
  • May combine two claims.

    Interpretationreasoning

    Social identity motives might foster a vicious cycle where conspiracy theories intensify inter-group conflict and inter-group conflict fosters conspiracy theories.

    “social identity motives might foster a vicious cycle where conspiracy theories intensify inter-group conflict and inter-group conflict fosters conspiracy theories.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationreasoning

    People are driven by multiple motives and conspiracy theories can meet these various motives at the same time.

    “People are driven by multiple motives and conspiracy theories can meet these various motives at the same time.”
    Quote in the paperSubstantial claim
  • May combine two claims.

    Interpretationcitation

    By challenging official narratives, conspiracy theories can undermine people's trust in broader societal structures, leading to alienation and anomie, which is linked to non-normative political activism.

    “by challenging official narratives conspiracy theories can actually undermine people's trust in broader societal structures [cf.56] leading to alienation and anomie [10-12, 57, 58] which in turn is linked to non-normative political activism [17**,18].”
    Quote in the paperSubstantial claim0 of 5 sources checked
    • cites [56] source

      Not checked in the free run.

    • cites [10] source

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    • cites [11] source

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    • cites [12] source

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    • cites [57] source

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  • Classified as probably not a substantial claim. May combine two claims.

    Interpretationreasoning

    Motives can interact with each other, as can the content and qualities of conspiracy theories.

    “Further, motives can interact with each other, as can the content and qualities of conspiracy theories.”
    Quote in the paperSubstantial claim
  • Probably not a substantial claim: may not pass S4 (based).

    Interpretationreasoning

    People might be allured by fringe movements because their ideas are extremely unusual and non-normative rather than substantive.

    “People might be allured by these movements because their ideas are extremely unusual and non-normative rather than substantive (e.g., chemtrails) .”
    Quote in the paperNot a substantial claim
  • May combine two claims.

    Premisecitation

    False information on Twitter travels faster and reaches larger audiences than accurate information.

    “false information on Twitter travels faster and reaches larger audiences than accurate information [61].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [61]

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    High conspiracy mentality decreased participants' intention to take normative political action but increased their intention to take non-normative political action.

    “Found that a high (vs.low) conspiracy theory mentality decreased participants' intention to take normative political action but increased their intention to take non-normative political action.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites 17**

      Not checked in the free run.

7 of 7
  • The paper relies on this without support.

    An overarching framework that captures how motives are linked to belief in conspiracy theories is missing.

    “Yet, an overarching framework that captures how these motives are linked to belief in conspiracy theories is missing.”
  • The paper relies on this without support.

    People are prone to form social identities in which group membership becomes part of the self.

    “People are prone to form social identities in which group membership becomes part of the self.”
2 of 2

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • Social movements sometimes embrace antidemocratic conspiracy theories that contribute to erosion, as well as explicit antigovernment paramilitary, White power movements.

    “Even more problematic is that social movements sometimes embrace antidemocratic conspiracy theories (e.g., the Deep State is conspiring against Donald Trump, the 9/11 attacks were an inside job) that contribute to erosion (Sternisko et al., 2020), as well as explicit antigovernment paramilitary, White power movements (Belew, 2018).”

    From How to study democratic backsliding (2024) · cites this paper as Sternisko et al., 2020

  • Political conspiracy theories and misinformation can affect voting decisions, health-related conspiracy theories can influence people's medical choices (e.g. vaccination), and misinformation and conspiracy theories can fuel conflict between groups.

    “Moreover, political conspiracy theories and misinformation can affect voting decisions, health-related conspiracy theories can influence people's medical choices (e.g. vaccination), and misinformation and conspiracy theories can fuel conflict between groups (29, 30).”

Cites

Flagged first, then by citations

Research works printed but not linked: 1

  1. Pereira A, Van Bavel J. Identity concerns drive belief in fake news. [unpublished data 2018], https://psyarxiv.com/7vc5d/.

Cited by

Sorted by citations

Authors
Sternisko, A., Cichocka, A., & Van Bavel, J. J.
Affiliations
  • New York University (US)
  • University of Kent (GB)
Venue
Current Opinion in Psychology
Publisher
Elsevier BV
Published
2020-10
Volume
35
Pages
1-6
ISSN
2352-250X (ISSN-L)
OpenAlex
W3006850757
Cited by
197
References
48
Citations by year
2026: 24 · 2025: 23 · 2024: 30 · 2023: 28 · 2022: 54 · 2021: 30 · 2020: 5 · 2019: 1 · 2017: 2
FWCI
5.18
Type
journal article
Language
en
Open access
Locations
  • Current Opinion in Psychology (publishedVersion)
  • PubMed (publishedVersion)
  • Kent Academic Repository (University of Kent) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Misinformation and Its Impacts
  • Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
  • Social Sciences › Sociology and Political Science › Terrorism, Counterterrorism, and Political Violence
Keywords
conspiracy theories, social identity, nonconformity, anti-democratic attitudes, prejudice, collective action, social change
MeSH terms
Attitude, Group Processes, Humans, Politics, Prejudice, Social Identification

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