Effect of feeling good on helping: Cookies and kindness.

Isen, Alice M., Levin, Paula F.·1972·Journal of Personality and Social Psychology

DOI 10.1037/h0032317

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“Some previous research found that positive valence positively in ﬂ uences donation behaviour (Anik et al., 2009; Hab ˇ et´ ı nov´a & Noussair, 2015; Isen & Levin, 1972), while others found that negative valence (Fisher et al., 2008) or both valences (Choi et al., 2020) may enhance donations.”
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Authors: Isen, A. M., & Levin, P. F.
Venue: Journal of Personality and Social Psychology
Publisher: American Psychological Association (APA)
Published: 1972-03
Volume: 21
Issue: 3
Pages: 384-388
ISSN: 0022-3514 (ISSN-L)
1939-1315
DOI: 10.1037/h0032317
OpenAlex: W2170164245
Cited by: 1,209
References: 0
FWCI: 28.12
Type: journal article
Language: en
Open access: closed

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