Effects of the KiVa Antibullying Program on Cyberbullying and Cybervictimization Frequency Among Finnish Youth
Abstract
Cyberbullying among school-aged children has received increased attention in recent literature. However, no empirical evidence currently exists on whether existing school-based antibullying programs are effective in targeting the unique aspects of cyberbullying. To address this important gap, the present study investigates the unique effects of the KiVa Antibullying Program on the frequency of cyberbullying and cybervictimization among elementary and middle school youth. Using data from a group randomized controlled trial, multilevel ordinal regression analyses were used to examine differences in the frequencies of cyberbullying and cybervictimization between intervention (N = 9,914) and control students (N = 8,498). The effects of age and gender on frequencies of cyber behaviors were also assessed across conditions. Results revealed a significant intervention effect on the frequency of cybervictimization; KiVa students reported lower frequencies of cybervictimization at posttest than students in a control condition. The effect of condition on the perpetration of cyberbullying was moderated by age. When student age was below the sample mean, KiVa students reported lower frequencies of cyberbullying than students in the control condition. We also found evidence of classroom level variation in cyberbullying and cybervictimization, suggesting cyberbullying is in part a classroom-level phenomenon. KiVa appears to be an efficacious program to address cyber forms of bullying and vi…
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Just as school-based bullying prevention interventions have proven effective for reducing cyberbullying, parenting and support strategies developed for offline spaces may translate well into supporting adolescents' healthy online relationships, interactions, and experiences.
“Just as interventions to prevent bullying within school settings have proven effective for reducing cyberbullying (Williford et al., 2013), parenting, and support strategies developed for use in offline spaces may translate well into supporting adolescents formation of healthy online relationships, interactions, and experiences.”
From Annual Research Review: Adolescent mental health in the digital age: facts, fears, and future directions. (2020) · cites this paper as Williford et al., 2013
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“Most of these programs target both traditional and online bullying and some were designed to prevent traditional bullying but have also shown positive results in reducing cyberbullying (e.g., KiVa program; Williford et al., 2013).”
Background
- Authors
- Williford, A., Elledge, L. C., Boulton, A. J., DePaolis, K. J., Little, T. D., & Salmivalli, C.
- Affiliations
- University of Kansas (US)
- University of Turku (FI)
- Corresponding author
- Williford, Anne
- ORCID
- Venue
- Journal of Clinical Child & Adolescent Psychology
- Publisher
- Informa UK Limited
- Published
- 2013-05-09
- Volume
- 42
- Issue
- 6
- Pages
- 820-833
- ISSN
- 1537-4416 (ISSN-L)
- 1537-4424
- OpenAlex
- W2021253689
- Cited by
- 248
- References
- 14
- Citations by year
- 2026: 15 · 2025: 16 · 2024: 14 · 2023: 22 · 2022: 20 · 2021: 24 · 2020: 22 · 2019: 20 · 2018: 29 · 2017: 15 · 2016: 15 · 2015: 24 · 2014: 9 · 2013: 3
- FWCI
- 25.44
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Clinical Child & Adolescent Psychology (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Bullying, Victimization, and Aggression
- Physical Sciences › Computer Science › Artificial Intelligence › Hate Speech and Cyberbullying Detection
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Keywords
- cyberbullying, cyber victimization, bullying prevention programs, school-based intervention, primary and secondary school students, bullying perpetration, gender differences
- MeSH terms
- Adolescent, Child, Female, Finland, Humans, Male, Program Evaluation, Crime Victims, Internet, Bullying
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