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Cited by 251

The DOI matches its Crossref record; 21 of the 21 references it cites were found in a registry or an index.

Transfer From Offline Trust to Key Online Perceptions: An Empirical Study

Lee, Kun Chang, Kang, Inwon, McKnight, D. Harrison·2007·IEEE Transactions on Engineering Management
DOI 10.1109/tem.2007.906851
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Abstract

Research has provided little evidence that trust in an offline bank can encourage adoption of the bank's online business. Yet, more and more brick-and-mortar banks and other businesses are investing in online Web sites that supposedly ldquoleveragerdquo positive consumer impressions of their offline business. The main purpose of this study is to test empirically whether or not trust in an offline bank transfers (i.e., influences) perceptions about that company's online bank. In order to do so, we analyze how trust in an offline bank influences four perceptions about its online banking counterpart (flow, structural assurance, perceived Web site satisfaction, and perceived extent of future use). The study tests the hypothesized influence of offline trust using a sample of 199 South Korean consumers responding about offline and online banking. Results show that offline trust influences all four online perceptions, just as proposed. These effects were especially prominent among respondents new to online banking. Thus, offline-to-online transfer should be considered when designing strategies for online channels. This study fills a key research gap by examining transfer of cognitive beliefs from an offline to an online setting.

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Cited by

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Metadata

Authors
Lee, K. C., Kang, I., & McKnight, D. H.
Venue
IEEE Transactions on Engineering Management
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Published
2007-11
Volume
54
Issue
4
Pages
729-741
ISSN
0018-9391 (ISSN-L)
DOI
10.1109/tem.2007.906851
OpenAlex
W2167461658
Cited by
251
References
21
FWCI
8.28
Type
journal article
Language
en
Open access
closed
Licence
ieeexplore.ieee.org/Xplorehelp/downloads/license-information/IEEE.html (vor)

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CoChat. (2026). Citation check: Transfer From Offline Trust to Key Online Perceptions: An Empirical Study. https://app.cochat.ai/papers/10.1109/tem.2007.906851
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Lee, K. C., Kang, I., & McKnight, D. H. (2007). Transfer From Offline Trust to Key Online Perceptions: An Empirical Study. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2007.906851

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