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How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising
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Metadata
- Authors
- Poels, K., & Dewitte, S.
- Venue
- SSRN Electronic Journal
- Publisher
- Elsevier BV
- Published
- 2006
- Volume
- 46
- Issue
- 1
- Pages
- 18-37
- ISSN
- 0021-8499 (ISSN-L)
- 1556-5068
- OpenAlex
- W3124728922
- Cited by
- 447
- References
- 77
- FWCI
- 32.85
- Type
- journal article
- Language
- en
- Open access
- bronze
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