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The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
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“The urge for customer engagement research in online brand communities is extensively conceded in the marketing literature (Brodie et al., 2013; Hollebeek et al., 2014; Dessart et al., 2015).”
BackgroundHow Brand Community Practices Create Value
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Metadata
- Authors
- Ul Islam, J., & Rahman, Z.
- Venue
- Telematics and Informatics
- Publisher
- Elsevier BV
- Published
- 2017-07
- Volume
- 34
- Issue
- 4
- Pages
- 96-109
- ISSN
- 0736-5853 (ISSN-L)
- OpenAlex
- W2577403197
- Cited by
- 507
- References
- 17
- FWCI
- 77.57
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
- www.elsevier.com/legal/tdmrep-license (tdm)
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