The DOI matches its Crossref record; 68 of the 72 references it cites were found in a registry or an index.
Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires.
Abstract
The rapid growth of the Internet provides a wealth of new research opportunities for psychologists. Internet data collection methods, with a focus on self-report questionnaires from self-selected samples, are evaluated and compared with traditional paper-and-pencil methods. Six preconceptions about Internet samples and data quality are evaluated by comparing a new large Internet sample (N = 361,703) with a set of 510 published traditional samples. Internet samples are shown to be relatively diverse with respect to gender, socioeconomic status, geographic region, and age. Moreover, Internet findings generalize across presentation formats, are not adversely affected by nonserious or repeat responders, and are consistent with findings from traditional methods. It is concluded that Internet methods can contribute to many areas of psychology.
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“The proportion of females (62%) to males in this study was more representative than in traditional survey methods, where women often comprise 71% to 77% of the participants [39]”
From Effects of Mock Facebook Workday Comments on Public Perception of Professional Credibility: A Field Study in Canada (2019) · cites this paper as [39]
In the citing paper
“Self-presentation is an unlikely confound in Study 1 because the motivation to self-present is absent when participants feel anonymous (Paulhus, 1984(Paulhus, , 1991) ) as they do in anonymous online studies such as the present one, where they don't provide identifying information (Gosling et al., 2004).”
From Cultural norm fulfillment, interpersonal belonging, or getting ahead? A large-scale cross-cultural test of three perspectives on the function of self-esteem. (2015) · cites this paper as Gosling et al., 2004
In the citing paper
“As described in the Appendix, the reliability and validity of internet data collection has become increasingly clear in recent years.”
From Spacing Effects in Learning: A Temporal Ridgeline of Optimal Retention (2008) · cites this paper as Gosling et al., 2004
In the citing paper
“The validity of internet testing has been well supported in recent reviews (Gosling et al., 2004), with excellent correspondence between results obtained with internet samples are results obtained in the laboratory (e.g., Birnbaum, 1999;Krantz & Dalal, 2000;McGraw, Tew, & Williams, 2000;Reips, 2002).”
From Spacing Effects in Learning: A Temporal Ridgeline of Optimal Retention (2008) · cites this paper as Gosling et al., 2004
In the citing paper
“Furthermore, previous research has suggested populations for online studies and Facebook are quite representative [23], [24].”
From Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach (2013) · cites this paper as [23]
In the citing paper
“Still, the sample sizes and availability of demographic information afforded by social media bring us closer to a more ideal representative sample [99].”
From Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach (2013) · cites this paper as [99]
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“Based on a comprehensive analysis, for example, Gosling et al. (2004) conclude that Internet samples tend to be diverse, are not adversely affected by nonserious or habitual responders, and produce findings consistent with traditional methods.”
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“Samuel et al. (2004) suggest that the data provided by a self-selected internet sample are of at least as high a quality as those provided by traditional methods.”
ResultInvestigating Variation in Replicability: A “Many Labs” Replication Project
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“…interesting considering that there is substantial interest and commentary about the contingency of effects on our two moderators, lab versus online (Gosling, Vazire, Srivastava, & John, 2004; Paolacci, Chandler, & Ipeirotis, 2010), and cultural variation across nations (Henrich et al., 2010).”
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“Online measures have been shown to attract samples that are diverse with regard to age, gender, geographic region and socio-economic status (Gosling, Vazire, Srivasta & John, 2004).”
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“Though previous research has not shown significant difference in personality between these two methods (Gosling et al., 2004), we investigated whether administration method moderated gender differences in our sample.”
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“Evidence from a large-scale study suggests that Internet samples possess generally desirable sampling characteristics, although they are probably not as representative as probability samples (eg, Gosling, Vazire, Srivastava, & John, 2004 ).”
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“Although a self-selected group, respondents are impressively numerous and certainly more diverse than the typical research sample of introductory psychology college students attending one particular college during one particular school term (Gosling, Vazire, Srivastava, & John, 2004 ).”
BackgroundAn Evaluation of Amazon’s Mechanical Turk, Its Rapid Rise, and Its Effective Use
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“Self-selected Web samples, on the other hand, tend to be much more diverse in terms of age, education, socioeconomic status, and geographic location (Gosling et al., 2004).”
BackgroundInfluentialAge and gender differences in self-esteem—A cross-cultural window.
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Self-citationTracing the threads: How five moral concerns (especially Purity) help explain culture war attitudes
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“Thus, our sampling method has similar deficits to any other commonly-used sampling methods that do not yield true random samples (see Gosling et al., 2004) or that use selective samples (such as students or teachers; see for example Schwartz, 1992; Schwartz & Sagie, 2000).”
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“This distance may give participants a sense of reduced accountability for their actions (although anonymity may sometimes encourage participants to be more open and genuine; see Gosling et al., 2004).”
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“However, Gosling, Vazire, Srinastava, and John ( 2004 ) argued convincingly that Internet-based findings are consistent with findings based on traditional methods (e.”
ResultCrowdsourcing Consumer Research
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“From this perspective, teachers’ sense of efficacy is more analogous to individuals’ self-efficacy for learning and can be defined as teachers’ judgments or beliefs of their perceived ability to accomplish critical instructional goals even among students who are difficult or unmotivated ( Gibson & Dembo, 1984; Tschann…”
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“Moreover, results for large self-selected samples of Internet users are generally comparable to participants in traditional paper-and-pencil studies (Gosling et al., 2004) and this sample is larger and more representative than surveys of college students upon which much of the literature now rests.”
ResultSampling lesbian, gay, and bisexual populations.
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“…suggests that OPD samples are more diverse, younger, more educated, but more poorly paid than the general US population (Paolacci et al., 2010; Gosling et al., 2004; Sprouse, 2011) and, at the same time, more diverse, older, and more work experienced than a typical undergraduate research…”
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“Compared with non-Internet samples recruited for personality and social psychology studies published in the Journal of Personality and Social Psychology (Gosling et al., 2004), the present sample was split more evenly between male and female participants and was at least as diverse in terms of ethnicity.”
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“Gosling et al. (2004) concluded by pointing out that the ability to collect data from large and diverse samples and motivated respondents and the ease and efficiency with which the data can be collected outweigh the methodological constraints (p. 102).”
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“It is especially useful in cases where laboratory-based data collection is too expensive or simply not feasible, like studies of particularly large or diverse populations [3] or of micro-longitudinal data [1,4].”
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Self-citatione-Perceptions: Personality Impressions Based on Personal Websites.
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“However, a study by Gosling, Vazire, Srivastava, and John ( 2004 ) found that Internet methods were as reliable and valid as more traditional strategies of gathering data, and furthermore that Internet samples were usually more diverse.”
BackgroundThe economic and social burden of compulsive hoarding
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BackgroundResultInfluentialSex Differences in Romantic Attachment: A Meta-Analysis
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“However, Gosling et al [19] have argued that Internet samples may actually be more representative than traditional samples.”
BackgroundInformant reports: A cheap, fast, and easy method for personality assessment
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“…employed because response rates are frequently low to mailed surveys (Crawford et al. 2001), and evidence, to date, suggests that questionnaires completed online demonstrate psychometric properties that are very similar, if not superior, to those of paper-and-pencil surveys (Gosling et al. 2004).”
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Data Collection in the Digital Age: Innovative Alternatives to Student Samples1
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Fraley, R. C., Hudson, N. W., Heffernan, M. E., & Segal, N. (2015) · Journal of Personality and Social Psychology · doi:10.1037/pspp0000027 · Cited by 477
“For an in-depth comparison of Web-based samples and more commonly used undergraduate samples, please see Gosling et al. (2004).”
BackgroundPersonality Maturation Around the World
Bleidorn, W., Klimstra, T. A., Denissen, J. J. A., Rentfrow, P. J., Potter, J., & Gosling, S. D. (2013) · Psychological Science · doi:10.1177/0956797613498396 · Cited by 391
“should be noted that Internet-based samples are much more diverse and more representative than are the convenience samples commonly used in social-science research (Gosling et al., 2004), and similar results are typically obtained across Internet and non-Internet samples, especially with regard to personality variable…”
ResultSelf-citationDevelopment and Testing of an Abbreviated Numeracy Scale: A Rasch Analysis Approach
Weller, J. A., Dieckmann, N. F., Tusler, M., Mertz, C. K., Burns, W. J., & Peters, E. M. (2012) · Journal of Behavioral Decision Making · doi:10.1002/bdm.1751 · Cited by 409
Martínez‐Martí, M. L., & Ruch, W. (2016) · The Journal of Positive Psychology · doi:10.1080/17439760.2016.1163403 · Cited by 407
Entrepreneurial intention as developmental outcome
Obschonka, M., Silbereisen, R. Κ., & Schmitt‐Rodermund, E. (2010) · Journal of Vocational Behavior · doi:10.1016/j.jvb.2010.02.008 · Cited by 412
The structure of musical preferences: A five-factor model.
Rentfrow, P. J., Goldberg, L. R., & Levitin, D. J. (2011) · Journal of Personality and Social Psychology · doi:10.1037/a0022406 · Cited by 397
Emotion regulation in Asperger’s syndrome and high-functioning autism
Samson, A. C., Huber, O., & Gross, J. J. (2012) · Emotion · doi:10.1037/a0027975 · Cited by 368
Helicopter Parents and Landing Pad Kids: Intense Parental Support of Grown Children
Fingerman, K. L., Cheng, Y., Wesselmann, E. D., Zarit, S. H., Furstenberg, F. F., & Birditt, K. S. (2012) · Journal of Marriage and the Family · doi:10.1111/j.1741-3737.2012.00987.x · Cited by 364
Where cognitive development and aging meet: Face learning ability peaks after age 30
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Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model
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“…not religious” when asked to choose the best single statement to define their religiousness and spirituality; the remaining participants identified as “spiritual and religious” (13.5 percent), “neither spiritual nor religious” (16 percent), or “religious but not spiritual” (less than 1 percent).”
BackgroundInfluentialHwang, W., & Goto, S. G. (2008) · Cultural Diversity & Ethnic Minority Psychology · doi:10.1037/1099-9809.14.4.326 · Cited by 395
Body Concerns In and Out of the Bedroom: Implications for Sexual Pleasure and Problems
Sanchez, D. T., & Kiefer, A. K. (2007) · Archives of Sexual Behavior · doi:10.1007/s10508-007-9205-0 · Cited by 393
“Recent studies suggest that Internet survey research is as representative as non-internet survey research, if not more diverse than traditional methods utilizing college samples ( Gosling, Vazire, & Srivastava, 2004 ).”
BackgroundRentfrow, P. J., Gosling, S. D., Jokela, M. M., Stillwell, D. J., Kosiński, M., & Potter, J. (2013) · Journal of Personality and Social Psychology · doi:10.1037/a0034434 · Cited by 382
Self-citationO'Brien, E., Konrath, S., Grühn, D., & Hagen, A. (2013) · The journals of gerontology. Series B, Psychological sciences and social sciences · doi:10.1093/geronb/gbs055 · Cited by 352
Conley, T. D., Moors, A. C., Matsick, J. L., & Ziegler, A. (2012) · Analyses of Social Issues and Public Policy · doi:10.1111/j.1530-2415.2012.01286.x · Cited by 391
Burnout and Depression: Two Entities or One?
Schonfeld, I. S., & Bianchi, R. (2016) · Journal of Clinical Psychology · doi:10.1002/jclp.22229 · Cited by 345
Steel, P., & Ferrari, J. (2013) · European Journal of Personality · doi:10.1002/per.1851 · Cited by 343
Breed differences in canine aggression
Duffy, D. L., Hsu, Y., & Serpell, J. A. (2008) · Applied Animal Behaviour Science · doi:10.1016/j.applanim.2008.04.006 · Cited by 334
“The findings also suggest that, for the purpose of obtaining information on the prevalence of behavior problems in the pet dog population, internet data collection methods provided results comparable to those obtained by more traditional paper-and-pencil surveys (Gosling et al., 2004).”
ResultKang, H. J., Shin, J., & Ponto, K. (2019) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2019.07.002 · Cited by 350
“Other studies have found that online survey participants are less invested or motivated than traditional lab participants (Gosling et al. 2004).”
Background
Metadata
- Authors
- Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P.
- Affiliations
- The University of Texas at Austin (US)
- Stanford University (US)
- University of California, Berkeley (US)
- Venue
- American Psychologist
- Published
- 2004
- Volume
- 59
- Issue
- 2
- Pages
- 93-104
- ISSN
- 0003-066X (ISSN-L)
- 1935-990X
- OpenAlex
- W1992490637
- Cited by
- 2,932
- References
- 72
- Citations by year
- 2026: 40 · 2025: 64 · 2024: 72 · 2023: 85 · 2022: 123 · 2021: 135 · 2020: 157 · 2019: 163 · 2018: 148 · 2017: 170 · 2016: 181 · 2015: 192 · 2014: 218 · 2013: 184 · 2012: 189
- FWCI
- 261.73
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- American Psychologist (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Physical Sciences › Computer Science › Computer Science Applications › Mobile Crowdsensing and Crowdsourcing
- Social Sciences › Sociology and Political Science › Focus Groups and Qualitative Methods
- Keywords
- online data collection, paper-and-pencil questionnaires, sample representativeness, data quality, response format effects, generalizability, self-report questionnaire
- MeSH terms
- Adult, Aged, Attitude, Female, Humans, Male, Middle Aged, Psychology, Surveys and Questionnaires, Evidence-Based Medicine, Internet
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