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A model of dual attitudes.
Abstract
When an attitude changes from A1 to A2, what happens to A1? Most theories assume, at least implicitly, that the new attitude replaces the former one. The authors argue that a new attitude can override, but not replace, the old one, resulting in dual attitudes. Dual attitudes are defined as different evaluations of the same attitude object: an automatic, implicit attitude and an explicit attitude. The attitude that people endorse depends on whether they have the cognitive capacity to retrieve the explicit attitude and whether this overrides their implicit attitude. A number of literatures consistent with these hypotheses are reviewed, and the implications of the dual-attitude model for attitude theory and measurement are discussed. For example, by including only explicit measures, previous studies may have exaggerated the ease with which people change their attitudes. Even if an explicit attitude changes, an implicit attitude can remain the same.
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“More generally, there are many cases where two cognitive states with opposite content do not lead to any negative affect—a topic widely discussed both in philosophy and in psychology.”
From Conative Dissonance (2026) · cites this paper as Wilson, Lindsey, & Schooler, 2000
In the citing paper
“even consciously egalitarian people may hold negative ethnic and racial stereotypes and attitudes,26–31 of which they may not be fully conscious.”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“(2) application of such stereotypes frequently occurs outside conscious awareness26–31”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
In the citing paper
“as unconscious biases are “habits of mind”,31,45 learned over time through repeated personal experiences and cultural socialization, they are highly resistant to change.46”
From Reducing Racial Bias Among Health Care Providers: Lessons from Social-Cognitive Psychology (2007) · cites this paper as [31]
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“This argument is based on the potential co-existence of opposing attitudes in people’s minds (states of apathy or ambivalence), which may translate into conflicting intended behaviors and represent internal struggles (Cacioppo & Berntson, 1994; Cacioppo et al, 1999; Wilson et al, 2000; Ajzen, 2001).”
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“…that have their roots in long-term socialization experiences (e.g., Conner & Feldman-Barrett, 2005; DeHart et al., 2006; Dovidio et al., 2001; Gregg et al., 2006; Jordan et al., 2003; Petty et al., 2006; Rudman, 2004; Rydell & McConnell, 2006; Sinclair et al., 2005; Wilson et al., 2000).”
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“…factors may have contributed to the low implicit– explicit correlation obtained in Experiment 3, such as balancing of compatibility order (Asendorpf et al., 2002), and differences in the constructs tapped by implicit and explicit measures (Bosson et al., 2000; Wilson, Lindsey, & Schooler, 2000).”
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Microfinance and Gender: Is There a Glass Ceiling on Loan Size?
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“When people realize they have acted in a biased manner, they often attempt to correct for that bias (Wegener & Petty, 1995; Wilson, Lindsey, & Schooler, 2000 ); liberal Whites who learn that decisions they have made may unfairly target Blacks, for example, are likely to attempt to revise those decisions (Tetlock, Kris…”
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What are dual process models? implications for cultural analysis in sociology.
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BackgroundResultInfluentialFear of Movement/(Re)injury in Chronic Low Back Pain
de Jong, J. R., Vlaeyen, J. W. S., Onghena, P., Goossens, M. E. J. B., Geilen, M., & Mulder, H. (2004) · Clinical Journal of Pain · doi:10.1097/00002508-200501000-00002 · Cited by 248
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“Previous conceptualizations of implicit attitudes in social cognition research emphasized the aspects of stability and associative learning (e.g., De Houwer, Thomas, & Baeyens, 2001; Wilson et al., 2000).”
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“This is related to a more fundamental theoretical development, as described by the social psychologists Wilson, Lindsey, and Schooler (2000): In recent years, a different view of attitudes has emerged.”
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Schröder–Abé, M., Rudolph, A., & Schütz, A. (2007) · European Journal of Personality · doi:10.1002/per.626 · Cited by 235
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“Together, these findings stand in contrast to the claim that implicit measures reflect early experiences, whereas explicit measures reflect recent experiences (e.g., Petty et al., 2006; Rudman, 2004; Wilson et al., 2000).”
BackgroundResultImplicit and Explicit Attitudes: Examination of the Relationship between Measures of Intergroup Bias
Dovidio, J. F., Kawakami, K., & Beach, K. R. (2003) · doi:10.1002/9780470693421.ch9 · Cited by 229
Differences in Helping Whites and Blacks: A Meta-Analysis
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“…self-report (explicit) and response latency (implicit) measures of attitudes can tap into different evaluations that predict behaviors in different situations (spontaneous vs. deliberative; see also Carlston & Skowronski, 1986; Gawronski & Bodenhausen, in press; Wilson, Lindsey, & Schooler, 2000).”
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“For instance, some have argued that implicit measures are stronger predictors of spontaneous behaviors, whereas explicit measures are stronger predictors of deliberate behaviors (Dovidio et al., 2002; Wilson et al., 2000).”
BackgroundEgocentrism and focalism in unrealistic optimism (and pessimism)
Kruger, J., & Burrus, J. T. (2003) · Journal of Experimental Social Psychology · doi:10.1016/j.jesp.2003.06.002 · Cited by 221
“We are reminded of the distinction in a number of literatures between implicit and explicit processes that occasionally diverge, yet nevertheless independently predict important behavioral and judgmental outcomes (e.g., Dovidio, Kawakami, Johnson, Johnson, & Howard, 1997; Wilson, Lindsey, & Schooler, 2000 ).”
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The Devaluation Effect: Activating a Need Devalues Unrelated Objects: Figure 1
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“This view would be consistent with advances in the psychology of reasoning (Sloman 1996) and in the psychology of attitudes (Wilson, Lindsey, and Schooler 2000).”
ResultWhy People “Don’t Trust the Evidence”: Motivated Reasoning and Scientific Beliefs
Kraft, P. W., Lodge, M., & Taber, C. S. (2015) · The ANNALS of the American Academy of Political and Social Science · doi:10.1177/0002716214554758 · Cited by 283
“We distinguish between unconscious (implicit) and conscious (explicit) processing (Wilson, Lindsey, and Schooler 2000).”
Implicit consumer preferences and their influence on product choice
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“Some theorists assume that implicit preferences reflect rather old components of attitudes that may have been replaced by another attitude on the explicit level (Wilson et al., 2000).”
BackgroundInfluentialWhat moderates implicit—explicit consistency?
Hofmann, W., Gschwendner, T., Nosek, B. A., & Schmitt, M. (2005) · European Review of Social Psychology · doi:10.1080/10463280500443228 · Cited by 227
“In contrast to the MODE model, most other dual-process theories propose that implicit and explicit assessments reflect distinct mental representations or operations (Devine, 1989; Smith & DeCoster, 2000; Strack & Deutsch, 2004; Wilson et al., 2000).”
BackgroundResultTARGET ARTICLE: Duality Models in Social Psychology: From Dual Processes to Interacting Systems
Deutsch, R., & Strack, F. (2006) · Psychological Inquiry · doi:10.1207/s15327965pli1703_2 · Cited by 229
Lai, C. K., Hoffman, K. M., & Nosek, B. A. (2012) · Social and Personality Psychology Compass · doi:10.1111/spc3.12023 · Cited by 239
The nonconscious cessation of goal pursuit: When goals and negative affect are coactivated.
Aarts, H., Custers, R., & Holland, R. W. (2007) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.92.2.165 · Cited by 219
“Speeded responses were used because time pressure has been found to enhance the relation between implicit processes and explicit judgments (e.g., Wilson, Lindsey, & Schooler, 2000 ).”
MethodA Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
Cohen, J. B., & Reed, A. (2006) · Journal of Consumer Research · doi:10.1086/504121 · Cited by 210
“The attitude that people endorse at any point in time depends on whether they have the cognitive capacity to retrieve the explicit attitude and whether the explicit attitude overrides the implicit one” (Wilson et al. 2000, 102).”
BackgroundForman, E. M., & Butryn, M. L. (2015) · Appetite · doi:10.1016/j.appet.2014.10.004 · Cited by 208
Spontaneous retrieval of affective person knowledge in face perception
Todorov, A. T., Gobbini, M. I., Evans, K. K., & Haxby, J. V. (2006) · Neuropsychologia · doi:10.1016/j.neuropsychologia.2006.04.018 · Cited by 219
“This finding suggests that emotional responses can be dissociated from explicit person judgments, a possibility consistent with research on implicit and explicit social cognition (Greenwald & Banaji, 1995; Wilson, Lindsey, & Schooler, 2000 ), as well as evidence for implicit associative memory (Carlesimo, Perri, Costa…”
ResultPsychology and Law: Truthfulness, Accuracy and Credibility
Memon, A., Vrij, A., & Bull, R. (2000) · Thammasat University Digital Collections · Cited by 208
Promoting the “Social” in the Examination of Social Stigmas
Hebl, M. R., & Dovidio, J. F. (2005) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0902_4 · Cited by 208
“One is consciously accessibly whereas the other remains outside of awareness with the possibility of being activated-oftentimes automatically-by exposure to the target (see Dovidio et al., 1997, 2001; Wilson, Lindsey, & Schooler, 2000).”
How something can be said about telling more than we can know: On choice blindness and introspection
Johansson, P., Hall, L., Sikström, S., Tärning, B., & Lind, A. (2006) · Consciousness and Cognition · doi:10.1016/j.concog.2006.09.004 · Cited by 224
Bastick, Z. (2020) · Computers in Human Behavior · doi:10.1016/j.chb.2020.106633 · Cited by 247
Albarracín, D. (2002) · Advances in experimental social psychology · doi:10.1016/s0065-2601(02)80004-1 · Cited by 207
The Roots of Stereotype Threat: When Automatic Associations Disrupt Girls' Math Performance
Galdi, S., Cadinu, M., & Tomasetto, C. (2013) · Child Development · doi:10.1111/cdev.12128 · Cited by 242
“Up to date, highly influential theorizing has posited that automatic associations stem from attitudes and conscious beliefs that have become overlearned and automatized over time (e.g., Rudman, 2004; Wilson et al., 2000).”
BackgroundAkdim, K., Belanche, D., & Flavián, M. (2021) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-12-2020-1406 · Cited by 205
The Elaboration Likelihood Model of Persuasion
Wagner, B. C., & Petty, R. E. (2022) · Wiley eBooks · doi:10.1002/9781394266616.ch5 · Cited by 209
Condoning stereotyping? How awareness of stereotyping prevalence impacts expression of stereotypes.
Duguid, M. M., & Thomas-Hunt, M. C. (2015) · Journal of Applied Psychology · doi:10.1037/a0037908 · Cited by 200
Implicit and Self-Attributed Motives to Achieve: Two Separate but Interacting Needs.
Brunstein, J. C., & Maier, G. W. (2005) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.89.2.205 · Cited by 220
Manfredo, M. J. (2008) · Cited by 200
Tomiyama, A. J., Finch, L. E., Belsky, A. C. I., Buss, J., Finley, C., Schwartz, M. B., & Daubenmier, J. (2015) · Obesity · doi:10.1002/oby.20910 · Cited by 199
“Although explicit anti-fat attitudes appeared to increase from 2001 to 2013, explicit attitudes are relatively easier to change than implicit attitudes (32)—and implicit anti-fat attitudes appeared to decrease in that time span.”
BackgroundModulation of the brain activity in outcome evaluation by interpersonal relationship: An ERP study
Leng, Y., & Zhou, X. (2009) · Neuropsychologia · doi:10.1016/j.neuropsychologia.2009.10.002 · Cited by 201
“This argument is consistent with theories differentiating automatic and controlled processes in attitude activation and social evaluation (Devine, 1989; Fazio, 2001; Greenwald & Banaji, 1995; Greenwald et al., 2002; Wilson et al., 2000).”
BackgroundResultKernis, M. H., Lakey, C. E., & Heppner, W. L. (2008) · Journal of Personality · doi:10.1111/j.1467-6494.2008.00493.x · Cited by 213
“In Epstein’s view, whereas the explicit self-system is cognitive and based on rational, conscious logic, the implicit selfsystem is experiential and based on nonconscious, affective experience (for a similar theory concerning dual attitudes in general, see Wilson, Lindsey, & Schooler, 2000 ).”
Background
Metadata
- Authors
- Wilson, T. D., Lindsey, S., & Schooler, T. Y.
- Affiliations
- University of Virginia (US)
- Venue
- Psychological Review
- Published
- 2000
- Volume
- 107
- Issue
- 1
- Pages
- 101-126
- ISSN
- 0033-295X (ISSN-L)
- 1939-1471
- OpenAlex
- W2085169214
- Cited by
- 2,112
- References
- 184
- Citations by year
- 2026: 46 · 2025: 60 · 2024: 60 · 2023: 62 · 2022: 64 · 2021: 73 · 2020: 82 · 2019: 98 · 2018: 95 · 2017: 90 · 2016: 96 · 2015: 84 · 2014: 128 · 2013: 97 · 2012: 103
- FWCI
- 165.32
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychological Review (publishedVersion)
- PubMed (publishedVersion)
- Funders
- U.S. Public Health Service (41841)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Keywords
- implicit attitudes, explicit attitudes, attitude change, attitude measurement, attitude theory
- MeSH terms
- Affect, Attitude, Humans, Motivation, Object Attachment, Prejudice
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