Self-affirmation can enable goal disengagement.
Abstract
Much research has shown that after being self-affirmed, people respond to challenges in healthy, productive ways, including better task performance. The current research demonstrates that self-affirmation can also deflate motivation and performance, a pattern consistent with goal disengagement. We posited that being self-affirmed and then attempting but failing at a task would lead people to retreat from the goal. In support of this hypothesis, 4 experiments found that the combination of self-affirmation and the experience of failure led to demotivation and effort reduction. Experiment 1 found that self-affirmed participants, more so than nonaffirmed participants, reported being open to goal disengagement. Experiment 2 found that affirming core values before trying a task beset with failure reduced task motivation and performance. Experiment 3 demonstrated the robustness of the effect and found that failure on one task reduced motivation and performance on a new but related task. Experiment 4 revealed that being self-affirmed and experiencing failure caused participants to feel less capable of pursuing their goals, which produced poorer performance. These findings suggest that affirming the self can lead people to internalize the implications of failure, which in turn leads to goal disengagement.
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If a threat is seen as important and addressable, affirmations make it less likely that people will shrink away from the threat or deny its importance to themselves.
“If a threat is seen as important and addressable (Vohs et al. 2013), affirmations make it less likely that people will shrink away from the threat or deny its importance to themselves.”
From The Psychology of Change: Self-Affirmation and Social Psychological Intervention (2014) · cites this paper as Vohs et al. 2013
Without resources for growth, affirmation may even trigger disengagement.
“Without resources for growth, affirmation may even trigger disengagement (see Vohs & Schmeichel 2013).”
From The Psychology of Change: Self-Affirmation and Social Psychological Intervention (2014) · cites this paper as Vohs & Schmeichel 2013
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Wang, J., Li, M.-R., & Yin, C. (2025) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-11-2024-1636
Liu, C., & Yin, X. (2026) · Instructional Science · doi:10.1007/s11251-026-09789-0
- Authors
- Vohs, K. D., Park, J. K., & Schmeichel, B. J.
- Affiliations
- University of Minnesota (US)
- University of Delaware (US)
- Texas A&M University (US)
- Venue
- Journal of Personality and Social Psychology
- Published
- 2013-01
- Volume
- 104
- Issue
- 1
- Pages
- 14-27
- ISSN
- 0022-3514 (ISSN-L)
- 1939-1315
- OpenAlex
- W2012540853
- Cited by
- 74
- References
- 43
- Citations by year
- 2026: 1 · 2025: 5 · 2024: 4 · 2023: 3 · 2022: 6 · 2021: 5 · 2020: 7 · 2019: 3 · 2018: 16 · 2017: 8 · 2016: 5 · 2015: 2 · 2014: 4 · 2013: 5
- FWCI
- 5.31
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Personality and Social Psychology (publishedVersion)
- PubMed (publishedVersion)
- Funders
- University of Minnesota
- Topics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Education, Achievement, and Giftedness
- Keywords
- self-affirmation, goal disengagement, demotivation, task failure, effort reduction, core values, goal pursuit, self-concept, task performance
- MeSH terms
- Adult, Female, Goals, Humans, Male, Psychological Tests, Self-Assessment, Task Performance and Analysis, Self Efficacy
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