When beliefs yield to evidence: Reducing biased evaluation by affirming the self
Abstract
People often cling to beliefs even in the face of disconfirming evidence and interpret ambiguous information in a manner that bolsters strongly held attitudes. The authors tested a motivational account suggesting that these defensive reactions would be ameliorated by an affirmation of an alternative source of self-worth. Consistent with this interpretation, participants were more persuaded by evidence impugning their views toward capital punishment when they were self-affirmed than when they were not (Studies 1 and 2). Affirmed participants also proved more critical of an advocate whose arguments confirmed their views on abortion and less confident in their own attitudes regarding that issue than did unaffirmed participants (Study 3). Results suggest that assimilation bias and resistance to persuasion are mediated, in part, by identity-maintenance motivations.
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Reducing ego-defensiveness by encouraging people to affirm positive things about themselves sometimes helps to reduce information-processing biases.
“In terms of research interventions, reducing ego-defensiveness by encouraging people to affirm positive things about themselves sometimes helps to reduce information-processing biases129,130.”
From Cognitive–motivational mechanisms of political polarization in social-communicative contexts (2022) · cites this paper as [129]
Identity-protective cognition is a mechanism by which individuals conform their appraisals of information to buttress beliefs associated with belonging to particular groups.
“Accordingly, as a means of identity self-defense, individuals conform their appraisals of information in a manner that buttresses beliefs associated with belonging to particular groups (Cohen, Aronson & Steele, 2000;Cohen, 2003;Cohen, Sherman, Bastardi, Hsu, McGoey & Ross, in press).”
From Culture and Identity‐Protective Cognition: Explaining the White‐Male Effect in Risk Perception (2007) · cites this paper as Cohen, Aronson & Steele, 2000
Researchers have shown that individuals who are either personally affirmed or exposed to group-affirming stimuli thereafter display less bias when processing information that is contrary to beliefs dominantly held by their peers.
“Researchers have shown that individuals who are either personally affirmed or exposed to group-affirming stimuli thereafter display less bias when processing information that is contrary to beliefs dominantly held by their peers (Cohen, 2000;Sherman & Cohen, 2002;Cohen et al., in press).”
From Culture and Identity‐Protective Cognition: Explaining the White‐Male Effect in Risk Perception (2007) · cites this paper as Cohen, 2000
In the Cohen et al. (2000) study, self-affirmed participants changed their global attitudes toward capital punishment in the direction of the report they read: proponents supported the death penalty less, and opponents supported it more.
“Participants even changed their global attitudes toward capital punishment in the direction of the report they read.That is, proponents of capital punishment supported the death penalty less, and opponents of capital punishment supported it more (Cohen et al., 2000, Study 2).”
From The psychology of self-defense: Self-affirmation theory (2006) · cites this paper as Cohen et al., 2000
When self-integrity is affirmed, people are less biased in their judgments of information related to their political identity, their health, and their impressions of others.
“When self-integrity is aYrmed, people are less biased in their judgments of information related to their political identity (Cohen et al., 2000), their health (Reed & Aspinwall, 1998;Sherman et al., 2000), and their impressions of others (Fein & Spencer, 1997;Spencer et al., 2001).”
From The psychology of self-defense: Self-affirmation theory (2006) · cites this paper as Cohen et al., 2000
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The promise and peril of real-time corrections to political misperceptions
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Elevation Puts Moral Values Into Action
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The hard-knock life? Whites claim hardships in response to racial inequity
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Self-affirmation theory: An update and appraisal.
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Culture and Identity‐Protective Cognition: Explaining the White‐Male Effect in Risk Perception
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Modern anti-Semitism and anti-Israeli attitudes.
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Facts and Where to Find Them: Empirical Research on Internet Platforms and Content Moderation
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Developing and Testing a Self-affirmation Manipulation
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When Self-Affirmations Reduce Defensiveness: Timing Is Key
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Past-focused environmental comparisons promote proenvironmental outcomes for conservatives
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PERSUASION: INSIGHTS FROM THE SELF VALIDATION HYPOTHESIS
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When a Threat to the Brand Is a Threat to the Self
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No Missing Link: Knowledge Predicts Acceptance of Evolution in the United States
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Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation
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State humility: Measurement, conceptual validation, and intrapersonal processes
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Strategic Storytelling: When Narratives Help Versus Hurt the Persuasive Power of Facts
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Don't derogate this message! Self-affirmation promotes online type 2 diabetes risk test taking
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The Vulnerability of Values to Attack: Inoculation of Values and Value-Relevant Attitudes
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An Exchange Theory of Money and Self-Esteem in Decision Making
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- Authors
- Cohen, G. L., Aronson, J., & Steele, C. M.
- Affiliations
- Yale University (US)
- The University of Texas at Austin (US)
- Stanford University (US)
- Corresponding author
- Cohen, Geoffrey L.
- ORCID
- Cohen, Geoffrey L.
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 2000-11
- Volume
- 26
- Issue
- 9
- Pages
- 1151-1164
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2041949427
- Cited by
- 584
- References
- 51
- Citations by year
- 2026: 14 · 2025: 21 · 2024: 19 · 2023: 36 · 2022: 37 · 2021: 31 · 2020: 55 · 2019: 31 · 2018: 25 · 2017: 24 · 2016: 36 · 2015: 20 · 2014: 31 · 2013: 28 · 2012: 34
- FWCI
- 16.71
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Social Sciences › Sociology and Political Science › Psychology of Social Influence
- Keywords
- self-affirmation, resistance to persuasion, identity preservation, motivated reasoning, belief updating, disconfirming evidence, abortion attitudes
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