An Information Processing Theory of Consumer Choice

Ross, Ivan, Bettman, James R.·1979·Journal of Marketing

DOI 10.2307/1250155

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Authors: Ross, I., & Bettman, J. R.
Venue: Journal of Marketing
Publisher: SAGE Publications
Published: 1979
Volume: 43
Issue: 3
Pages: 124
ISSN: 0022-2429 (ISSN-L)
DOI: 10.2307/1250155
OpenAlex: W1980332117
Cited by: 2,245
References: 0
FWCI: 118.09
Type: journal article
Language: en
Open access: closed

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