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Cited by 10,501

The DOI matches its Crossref record.

Trust: The Social Virtues and the Creation of Prosperity

Schneider, Peter A., Fukuyama, Francis·1996·Journal of Marketing
DOI 10.2307/1251846
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Abstract

In his bestselling The End of History and the Last Man, Francis Fukuyama argued that the end of the Cold War would also mean the beginning of a struggle for position in the rapidly emerging order of 21st-century capitalism. In Trust, a penetrating assessment of the emerging global economic order after History, he explains the social principles of economic life and tells us what we need to know to win the coming struggle for world dominance. Challenging orthodoxies of both the left and right, Fukuyama examines a wide range of national cultures in order to divine the underlying principles that foster social and economic prosperity. Insisting that we cannot divorce economic life from cultural life, he contends that in an era when social capital may be as important as physical capital, only those societies with a high degree of social trust will be able to create the flexible, large-scale business organizations that are needed to compete in the new global economy. A brilliant study of the interconnectedness of economic life with cultural life, Trust is also an essential antidote to the increasing drift of American culture into extreme forms of individualism, which, if unchecked, will have dire consequences for the nation's economic health.

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Metadata

Authors
Schneider, P. A., & Fukuyama, F.
Venue
Journal of Marketing
Publisher
SAGE Publications
Published
1996-07
Volume
60
Issue
3
Pages
129
ISSN
0022-2429 (ISSN-L)
DOI
10.2307/1251846
OpenAlex
W2118549945
Cited by
10,501
References
0
FWCI
641.12
Type
journal article
Language
en
Open access
closed

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