Cited by 19,903Management and Organizational StudiesOrganizational Strategy and CultureCorporate Identity and Reputation

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Managing Legitimacy: Strategic and Institutional Approaches

Suchman, Mark C.·1995·The Academy of Management Review

DOI 10.2307/258788

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Abstract

This article synthesizes the large but diverse literature on organizational legitimacy, highlighting similarities and disparities among the leading strategic and institutional approaches. The analysis identifies three primary forms of legitimacy: pragmatic, based on audience self-interest; moral, based on normative approval: and cognitive, based on comprehensibility and taken-for-grantedness. The article then examines strategies for gaining, maintaining, and repairing legitimacy of each type, suggesting both the promises and the pitfalls of such instrumental manipulations.

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Authors: Suchman, M. C.
Affiliations: University of Wisconsin–Madison (US)
Corresponding author: Suchman, Mark C.
Venue: The Academy of Management Review
Publisher: Academy of Management
Published: 1995-07
Volume: 20
Issue: 3
Pages: 571
ISSN: 0363-7425 (ISSN-L)
DOI: 10.2307/258788
OpenAlex: W2162412465
Cited by: 19,903
References: 119
Citations by year: 2026: 2681 · 2025: 1654 · 2024: 1347 · 2023: 1207 · 2022: 1227 · 2021: 1174 · 2020: 1231 · 2019: 1123 · 2018: 948 · 2017: 865 · 2016: 807 · 2015: 769 · 2014: 768 · 2013: 729 · 2012: 572
FWCI: 29.24
Type: journal article
Language: en
Open access: closed
Locations: Academy of Management Review (publishedVersion)
Topics: Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Management and Organizational Studies
Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Organizational Strategy and Culture
Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Keywords: organizational legitimacy, legitimacy management, pragmatic legitimacy, moral legitimacy, cognitive legitimacy, legitimation strategies, legitimacy maintenance, institutional theory

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Managing Legitimacy: Strategic and Institutional Approaches

Abstract

Overview

Integrity signals

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