Cited by 72Behavioral Health and InterventionsDecision-Making and Behavioral EconomicsFree Will and Agency

Enacting rituals to improve self-control.

Open access
Tian, Allen Ding, Schroeder, Juliana, Häubl, Gerald, Risen, Jane L., Norton, Michael I., Gino, Francesca·2018·Journal of Personality and Social Psychology

Abstract

Rituals are predefined sequences of actions characterized by rigidity and repetition. We propose that enacting ritualized actions can enhance subjective feelings of self-discipline, such that rituals can be harnessed to improve behavioral self-control. We test this hypothesis in 6 experiments. A field experiment showed that engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision (Experiment 2), and enacting a ritual before a food choice (i.e., without being integrated into the consumption process) promoted the choice of healthy food over unhealthy food (Experiments 3a and 3b). The positive effect of rituals on self-control held even when a set of ritualized gestures were not explicitly labeled as a ritual, and in other domains of behavioral self-control (i.e., prosocial decision-making; Experiments 4 and 5). Furthermore, Experiments 3a, 3b, 4, and 5 provided evidence for the psychological process underlying the effectiveness of rituals: heightened feelings of self-discipline. Finally, Experiment 5 showed that the absence of a self-control conflict eliminated the effect of rituals on behavior, demonstrating that rituals affect behavioral self-control specifically because they alter responses to self-control conflicts. We conclude by briefly describing the results of a number of additional experiments exam…

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Crossref · 10.1037/pspa0000113This paper is marked retracted.

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Authors
Tian, A. D., Schroeder, J., Häubl, G., Risen, J. L., Norton, M. I., & Gino, F.
Affiliations
  • Shanghai University of Finance and Economics (CN)
  • University of California, Berkeley (US)
  • University of Alberta (CA)
  • University of Chicago (US)
  • Harvard University (US)
Venue
Journal of Personality and Social Psychology
Published
2018-06
Volume
114
Issue
6
Pages
851-876
ISSN
  • 0022-3514 (ISSN-L)
  • 1939-1315
OpenAlex
W2803837380
Cited by
72
References
146
Citations by year
2026: 4 · 2025: 8 · 2024: 4 · 2023: 14 · 2022: 18 · 2021: 9 · 2020: 8 · 2019: 3 · 2018: 3 · 2017: 1
FWCI
7.26
Type
journal article
Language
en
Status
Retracted
Open access
Locations
  • Journal of Personality and Social Psychology (publishedVersion)
  • SSRN Electronic Journal (acceptedVersion)
  • PubMed (publishedVersion)
  • Alexandria (UniSG) (University of St.Gallen) (submittedVersion)
  • eScholarship (California Digital Library) (submittedVersion)
Funders
  • Canada Research Chairs program
  • Social Sciences and Humanities Research Council of Canada
  • Killam Research Fund
  • National Natural Science Foundation of China (71602150 and 71532011)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Free Will and Agency
Keywords
ritual, behavioral self-control, self-control, food choice, energy intake, healthy eating, prosocial decision-making, self-control conflict, behavioral interventions
MeSH terms
Self-Control, Adolescent, Adult, Energy Intake, Ceremonial Behavior, Feeding Behavior, Female, Goals, Humans, Inhibition, Psychological, Longitudinal Studies, Male, Weight Loss, Intention, Young Adult, Mindfulness, Delay Discounting

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