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The Functional Approach to the Study of Attitudes

Katz, Daniel·1960·Public Opinion Quarterly
DOI 10.1086/266945
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Abstract

At the psychological level the reasons for holding or for changing attitudes are found in the functions they perform for the individual, specifically the functions of adjustment, ego defense, value expression, and knowledge. The conditions necessary to arouse or modify an attitude vary according to the motivational basis of the attitude. Ego-defensive attitudes, for example, can be aroused by threats, appeals to hatred and repressed impulses, and authoritarian suggestion, and can be changed by removal of threat, catharsis, and self-insight. Expressive attitudes are aroused by cues associated with the individual's values and by the need to reassert his self-image and can be changed by showing the appropriateness of the new or modified beliefs to the self-concept Brain washing is primarily directed at the value-expressive function and operates by controlling all environmental supports of old values. Changing attitudes may involve generalization of change to related areas of belief and feeling. Minimal generalization seems to be the rule among adults; for example, in politics voting for an opposition candidate does not have much effect upon party identification.

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Metadata

Authors
Katz, D.
Venue
Public Opinion Quarterly
Publisher
Oxford University Press (OUP)
Published
1960
Volume
24
Issue
2, Special Issue: Attitude Change
Pages
163
ISSN
0033-362X (ISSN-L)
DOI
10.1086/266945
OpenAlex
W2111952268
Cited by
2,928
References
0
FWCI
45.95
Type
journal article
Language
en
Open access
closed

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