Cited by 92Neuroendocrine regulation and behaviorOlfactory and Sensory Function StudiesNeurotransmitter Receptor Influence on Behavior

Selective influences of oxytocin on the evaluative processing of social stimuli

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Norman, Greg J, Cacioppo, John T, Morris, John S, Karelina, Kate, Malarkey, William B, DeVries, A Courtney, Berntson, Gary G·2011·Journal of Psychopharmacology

Abstract

The neuropeptide oxytocin has been implicated in a wide range of social processes, such as pair bonding, affiliation, and social judgments that may contribute to normal adjustment and psychiatric states. The present experimental study sought to elucidate potential underlying mechanisms by which oxytocin may impact social processes by examining the effects of intranasal oxytocin on basic evaluative processes. Subjects rated slide stimuli from the International Affective Picture System, varying across multiple categories (pleasant, neutral, unpleasant) and social content. Separate ratings for arousal and for the positive and negative components of valence were obtained in the context of a bivariate evaluative space model. Oxytocin did not have an independent significant effect on positivity or negativity ratings, but instead oxytocin treatment altered the interaction between these component processes for social, relative to non-social stimuli regardless of valence conditions. Specifically, oxytocin, relative to vehicle, significantly decreased arousal ratings to threatening human stimuli without altering ratings of threatening animal stimuli. These results indicate that oxytocin may exert its effects through dynamic alterations in the partially separable neural substrates mediating arousal as well as positive and negative evaluations of social stimuli.

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  • A third study reported increased vector angle (a 'sharpening' of ratings through opposite, stimulus-congruent effects on negativity and positivity ratings) for pleasant, socially relevant images after oxytocin treatment.

    “A third study on evaluative processing assessed positivity and negativity ratings of images on separate scales and reported increased vector angle (i.e. a 'sharpening' of ratings through opposite, stimulus-congruent effects on negativity and positivity ratings) for pleasant, socially relevant images after oxytocin treatment (Norman et al., 2010).”

    From Oxytocin enhances pupil dilation and sensitivity to 'hidden' emotional expressions (2013) · cites this paper as Norman et al., 2010

  • Our findings extend upon the findings by Norman et al. to include images of negative emotional value and also implicitly presented emotional information.

    “Importantly, our findings extend upon the findings by Norman et al. to include images of negative emotional value and also implicitly presented emotional information.”

    From Oxytocin enhances pupil dilation and sensitivity to 'hidden' emotional expressions (2013) · cites this paper as Norman et al., 2010

  • Previous research strongly suggests that intranasal administration of OT can reliably influence socially relevant judgments and ratings, relative to placebo.

    “While previous research strongly suggests that intranasal administration of OT can reliably influence socially relevant judgments and ratings, relative to placebo [58], [17], [5]”

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Authors
Norman, G. J., Cacioppo, J. T., Morris, J. S., Karelina, K., Malarkey, W. B., DeVries, A. C., & Berntson, G. G.
Affiliations
  • The Ohio State University (US)
  • University of Chicago (US)
Corresponding author
Norman, Greg J
Venue
Journal of Psychopharmacology
Published
2010-05-24
Volume
25
Issue
10
Pages
1313-1319
ISSN
  • 0269-8811 (ISSN-L)
  • 1461-7285
OpenAlex
W2111804329
Cited by
92
References
34
Citations by year
2025: 2 · 2024: 2 · 2023: 1 · 2022: 1 · 2021: 3 · 2020: 6 · 2019: 5 · 2018: 8 · 2017: 6 · 2016: 9 · 2015: 8 · 2014: 6 · 2013: 13 · 2012: 11
FWCI
15.24
Type
journal article
Language
en
Open access
Locations
  • Journal of Psychopharmacology (publishedVersion)
  • PubMed (publishedVersion)
  • Europe PMC (PubMed Central) (acceptedVersion)
  • PubMed Central (acceptedVersion)
Funders
  • John Templeton Foundation
  • Ohio State University
  • National Institutes of Health
  • National Center for Research Resources (UL1RR025755)
  • NIH Clinical Center
Topics
  • Social Sciences › Psychology › Social Psychology › Neuroendocrine regulation and behavior
  • Life Sciences › Neuroscience › Sensory Systems › Olfactory and Sensory Function Studies
  • Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
Keywords
oxytocin, intranasal administration, social evaluation, emotional valence, arousal, social danger, social cognition, International Affective Picture System
MeSH terms
Administration, Intranasal, Adult, Arousal, Female, Humans, Male, Oxytocin, Social Behavior, Young Adult

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