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Cited by 800

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The Architecture of Platforms: A Unified View

Open access
Baldwin, Carliss Y., Woodard, C. Jason·2009·Platforms, Markets and Innovation
DOI 10.4337/9781849803311.00008
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Abstract

The central role of "platform" products and services in mediating the activities of disaggregated "clusters" or "ecosystems" of firms has been widely recognized. But platforms and the systems in which they are embedded are very diverse. In particular, platforms may exist within firms as product lines, across firms as multi-product systems, and in the form of multi-sided markets. In this paper we argue that there is a fundamental unity in the architecture of platforms. Platform architectures are modularizations of complex systems in which certain components (the platform itself) remain stable, while others (the complements) are encouraged to vary in crosssection or over time. Among the most stable elements in a platform architecture are the modular interfaces that mediate between the platform and its complements. These interfaces are even more stable than the interior core of the platform, thus control over the interfaces amounts to control over the platform and its evolution. We describe three ways of representing platform architectures: network graphs, design structure matrices and layer maps. We conclude by addressing a number of fundamental strategic questions suggested by a unified view of platforms.

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Metadata

Authors
Baldwin, C. Y., & Woodard, C. J.
Venue
Platforms, Markets and Innovation
Publisher
Edward Elgar Publishing
Published
2009-12-28
DOI
10.4337/9781849803311.00008
OpenAlex
W3124511088
Cited by
800
References
3
FWCI
45.42
Type
book chapter
Language
en
Open access
green

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