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Factors affecting green purchase behavior: A systematic literature review
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The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In the backdrop of the growing affirmative reaction of people, the inclination to buy green products is on the rise. Therefore, we explore the extant literature to identify the factors established for their role in determining the purchase of products having a less damaging impact on the environment. A systematic literature review was conducted following the Theory‐Context‐Characteristics‐Methodology framework covering 151 empirical studies on green purchase intention and green purchase behavior, published between years 2000 and 2021. This paper identifies factors influencing consumers' green purchase intention and green purchase behavior and provides strategic insights to marketers to create better marketing opportunities for green products.
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Cited by
de Sio, S., Zamagni, A., Casu, G., & Gremigni, P. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph192416757 · Cited by 72
Does Greenwashing Wash Away Gen Z's Green Purchase Intention?
Di Pillo, F., Palombi, G., & Strazzullo, S. (2025) · Business Strategy and the Environment · doi:10.1002/bse.70064 · Cited by 20
Green Buying Behaviour: An Integrated Model
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Antecedents to Green Personal Care Product Purchase Intention Among Gen Z Consumers from India
Radhakrishnan, K., Krishnan, M. M., Parayitam, S., & Cristofaro, M. (2026) · Administrative Sciences · doi:10.3390/admsci16060278
“Recent years have witnessed growing interest among researchers in the importance of green personal care products (GPCPs) by consumers (Lupindo et al., 2024; Luthra et al., 2025; Muk & Chung, 2026; K. Sharma et al., 2023; J. Wang et al., 2020).”
Metadata
- Authors
- Sharma, K., Aswal, C., & Paul, J.
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2022-09-05
- Volume
- 32
- Issue
- 4
- Pages
- 2078-2092
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W4294989659
- Cited by
- 325
- References
- 180
- FWCI
- 8.90
- Type
- journal article
- Language
- en
- Open access
- hybrid
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