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Customer experience management: toward implementing an evolving marketing concept

Homburg, Christian, Jozić, Danijel, Kuehnl, Christina·2017·Journal of the Academy of Marketing Science

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Metadata

Authors
Homburg, C., Jozić, D., & Kuehnl, C.
Venue
Journal of the Academy of Marketing Science
Published
2015-08-19
Volume
45
Issue
3
Pages
377-401
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
OpenAlex
W1654255044
Cited by
1,034
References
12
FWCI
80.69
Type
journal article
Language
en
Open access
closed
Licence
www.springer.com/tdm (tdm)

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Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-015-0460-7

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