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Customer experience management: toward implementing an evolving marketing concept
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“Service Encounter 2.0”: An investigation into the roles of technology, employees and customers
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Metadata
- Authors
- Homburg, C., Jozić, D., & Kuehnl, C.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2015-08-19
- Volume
- 45
- Issue
- 3
- Pages
- 377-401
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W1654255044
- Cited by
- 1,034
- References
- 12
- FWCI
- 80.69
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
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