Cited by 393Corporate Social Responsibility ReportingEnvironmental Sustainability in BusinessCorporate Identity and Reputation

The DOI matches its Crossref record; 155 of the 155 references it cites were found in a registry or an index; 10 of the 114 sources its claims cite were checked for support.

Strategic Silence: Withholding Certification Status as a Hypocrisy Avoidance Tactic

Open access
Carlos, W. Chad, Lewis, Ben W.·2018·Administrative Science Quarterly

Abstract

We examine why organizations that obtain prominent certifications may at times elect not to publicize them. Drawing on the impression management literature, we argue and show that concerns about being perceived as hypocritical may cause organizations to strategically withhold their certification status. Using a longitudinal panel of corporations that were members of the Dow Jones Sustainability Index, a prominent environmental certification, we show that in the face of reputational threats, organizations are less likely to publicize their certification status when the threat appears to directly contradict the claims implied by the certification. Our findings suggest that the threat of hypocrisy is amplified for firms with stronger reputations in the same domain as the certification and when audience members better understand and value the certification. Our findings delineate new boundary conditions under which firms will make prosocial claims and inspire reconsideration of long-held assumptions about the process of decoupling the implementation and communication of socially valued practices. This study also provides insights for scholars of nonmarket strategy on how corporations strategically communicate with external constituents about their sustainability initiatives.

Overview

Integrity signals

Registry

Crossref · 10.1177/0001839217695089

Cites

155 of 155 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Verification

Claims the paper makes

43 No full text of the sources · 31 Own interpretation · 31 Own result · 13 Sources not found · 13 Not checked yet · 9 No basis given · 2 Supported · 2 Supported so far · 2 Partly supported · 2 Not supported · 2 Own method · accuracy not yet measured

Show all 85 claims

  • It may state two separate claims as one. 33
  • Probably not a substantial claim. 39
  • The quote only partly states this claim. 1
65 of 65
  • The authors state this as an assumption.

    Negative media coverage and activism threaten organizations by generating negative public perceptions and increasing investor risk perception.

    “Underlying each of these studies is an assumption that negative media coverage and activism can threaten an organization by generating negative perceptions among the general public and increasing the level of risk perceived by investors”
  • The authors state this as an assumption.

    Organizations seek to avoid perceptions of hypocrisy.

    “Assuming that organizations will seek to avoid perceptions of hypocrisy”
  • The authors state this as an assumption.

    Media coverage reflects the accumulated discourse and cognitive legitimacy of a given practice or structure.

    “Implicit in this approach is an assumption that media coverage reflects the accumulated discourse and cognitive legitimacy of a given practice or structure (Kennedy, 2008)”
  • The paper relies on this without support.

    Most firms likely seek to become certified with the intention of publicizing that certification to their stakeholders.

    “Because most firms likely seek to become certified with the intention of publicizing that certification to their stakeholders, we used a two-stage Heckman probit model to control for selfselection.”
  • The paper relies on this without support.

    Certifications are intended to provide verification of substantive implementation.

    “Certifications, however, are unique in that they are intended to provide verification of substantive implementation.”
  • The paper relies on this without support.

    Firms that obtain certifications must actively communicate their certification status to relevant stakeholders.

    “firms that obtain certifications must nevertheless actively communicate their certification status to relevant stakeholders.”
  • The paper relies on this without support.

    The DJSI is a prominent sustainability certification.

    “We tested our theory by examining whether corporations publicized their membership in the Dow Jones Sustainability Index (DJSI), a prominent sustainability certification.”
7 of 7

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

1 of 1

Citations

Cites

Show all 148 references

Research works printed but not linked: 6

  1. Beder S., 2002, Ecologist, 32, 24
  2. Hoffman A. J. 2001 From Heresy to Dogma: An Institutional History of Corporate Environmentalism. Palo Alto, CA: Stanford University Press.
  3. Jensen M., 2012, The Oxford Handbook of Corporate Reputation: 140–159
  4. Oberholzer-Gee F., 2007, Harvard Business School Case, 707
  5. Searle J. R. 1995 The Construction of Social Reality. New York: Free Press.
  6. Waddock S., 2000, Business Ethics, 14, 17

Cited by

Sorted by citations

Items 101–200 of 385

Metadata

Authors
Carlos, W. C., & Lewis, B. W.
Affiliations
Brigham Young University (US)
Venue
Administrative Science Quarterly
Published
2017-02-01
Volume
63
Issue
1
Pages
130-169
ISSN
  • 0001-8392 (ISSN-L)
  • 1930-3815
OpenAlex
W2588891407
Cited by
393
References
148
Citations by year
2026: 79 · 2025: 50 · 2024: 45 · 2023: 37 · 2022: 45 · 2021: 35 · 2020: 48 · 2019: 26 · 2018: 18 · 2017: 6
FWCI
53.14
Type
journal article
Language
en
Open access
Locations
Administrative Science Quarterly (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Social Responsibility Reporting
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Corporate Identity and Reputation
Keywords
impression management, environmental certification, Dow Jones Sustainability Index, corporate reputation, sustainability communication, nonmarket strategy, reputational threats, corporate sustainability

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