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Cited by 888

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Similar But Not the Same: Differentiating Corporate Sustainability from Corporate Responsibility

Bansal, Pratima, Song, Hee-Chan·2017·Academy of Management Annals
DOI 10.5465/annals.2015.0095
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Abstract

Corporate responsibility and sustainability tackle the relationship between business and society. However, the two fields of study have converged to become deeply entangled and blurred so that researchers from both research traditions now speak to the same business risks and opportunities. A field’s development is shaped by the clarity of its constructs and underlying assumptions; however, such clarity has eroded in responsibility and sustainability research. By tracing the development of these fields, we show that responsibility and sustainability were historically distinctive. Responsibility research took a normative position, railing against the amorality of business; sustainability research took a systems perspective, sounding the alarm of business-driven failures in natural systems. The convergence in responsibility and sustainability has not only confused constructs but has also vacated vast tracts of unexplored territory that can inform the relationship between business and society. By sharpening the distinctiveness between responsibility and sustainability, we call for further research to deepen the areas of research unique to each of these two fields of study and explore their complementarities and intersections.

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Metadata

Authors
Bansal, P., & Song, H.-C.
Venue
Academy of Management Annals
Publisher
Academy of Management
Published
2017-01
Volume
11
Issue
1
Pages
105-149
ISSN
  • 1941-6067 (ISSN-L)
  • 1941-6520
DOI
10.5465/annals.2015.0095
OpenAlex
W2590197829
Cited by
888
References
26
FWCI
83.44
Type
journal article
Language
en
Open access
closed

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