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Cited by 3,386

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Social Cognitive Theory of Mass Communication

Bandura, Albert·2001·Media Psychology
DOI 10.1207/s1532785xmep0303_03
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Abstract

Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influences human thought, affect and action. Communications systems operate through two pathways. In the direct pathway, they promote changes by informing, enabling, motivating, and guiding participants. In the socially mediated pathway, media influences link participants to social networks and community settings that provide natural incentives and continued personalized guidance, for desired change. Social cognitive theory analyzes social diffusion of new styles of behavior in terms of the psychosocial factors governing their acquisition and adoption and the social networks through which they spread and are supported. Structural interconnectedness provides potential diffusion paths; sociocognitive factors largely determine what diffuses through those paths.

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Metadata

Authors
Bandura, A.
Venue
Media Psychology
Publisher
Informa UK Limited
Published
2001-08
Volume
3
Issue
3
Pages
265-299
ISSN
  • 1521-3269 (ISSN-L)
  • 1532-785X
DOI
10.1207/s1532785xmep0303_03
OpenAlex
W2083439948
Cited by
3,386
References
6
FWCI
686.83
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.