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The use of partial least squares path modeling in international marketing

Henseler, Jörg, Ringle, Christian M., Sinkovics, Rudolf R.·2009·Advances in International Marketing

DOI 10.1108/s1474-7979(2009)0000020014

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Untitled work
(2019) · doi:10.9770/jssi.2019.8.3(6

Authors: Henseler, J., Ringle, C. M., & Sinkovics, R. R.
Venue: Advances in International Marketing
Publisher: Emerald Group Publishing Limited
Published: 2009-01
Pages: 277-319
ISSN: 1474-7979
DOI: 10.1108/s1474-7979(2009)0000020014
OpenAlex: W3122877168
Cited by: 10,926
References: 7
FWCI: 130.09
Type: book
Language: en
Open access: closed
Licence: www.emeraldinsight.com/page/tdm (tdm)

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The use of partial least squares path modeling in international marketing

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